Fandom, Experian, and Audigent Join Forces to Deliver Precision Marketing at the Intersection of Pop Culture and AI

In a bold move to arm marketers with sharper tools for reaching Gen Z and pop culture superfans, Fandom has expanded its partnership with Experian and Audigent, bringing over 2,400 pre-built Experian audience segments directly into its FanDNA Helix platform—Fandom’s proprietary, AI-powered ad solution.

The pitch? Smarter, faster, and more contextually relevant audience targeting—right at the moment fans are most engaged.

What’s New (and Why It Matters)

At its core, this collaboration brings Experian’s rich syndicated audience data—demographics, lifestyle, behavioral, and purchase intent—into FanDNA Helix, enabling real-time targeting across programmatic, social, CTV, mobile, and more. It’s also privacy-safe and plug-and-play for marketers looking to activate campaigns at speed and scale.

The integration promises three major benefits:

• AI-Driven Precision: Combining Experian’s deterministic data with Fandom’s massive first-party fan insights gives brands a leg up in pinpointing hard-to-reach audiences—especially Gen Z.

• Contextual Relevance: Helix uses AI to detect fan “moments” and align campaigns with trending entertainment and gaming content across Fandom’s vast network.

• Proven Performance: Fandom claims brands using Helix have seen 50% lifts in brand awareness and up to a 72% boost in purchase intent.

That’s not just vanity metrics. In a fragmented digital ad market where third-party cookies are crumbling and consumer attention is elusive, these kinds of returns are hard to ignore.

The Bigger Picture

With over 350 million monthly unique users, Fandom is the undisputed king of fan platforms—housing content for everything from Call of Duty to Stranger Things. But as audiences become more ad-averse and privacy regulations tighten, targeting users in meaningful, compliant ways is increasingly complex.

That's where this trio’s combined strength comes in.

• Fandom brings real-time context and cultural insight.

• Experian delivers scalable audience segments built from verified consumer data.

• Audigent, acting as the data tech backbone, ensures the entire system is privacy-first and interoperable across platforms.

“FanDNA Helix is the largest AI-powered ad platform in entertainment,” said Jeremy Steinberg, Fandom’s CRO. “Teaming up with Experian creates a powerhouse combo for brands looking to meet fans in the moment.”

Competitors, Take Note

This move raises the stakes for rival platforms like Reddit, TikTok, or even Spotify, which are also eyeing Gen Z with laser focus. But unlike walled gardens that require brands to play by platform-specific rules, Helix aims to offer more flexibility and cross-channel reach—all while rooted in fandom behavior.

While TikTok leverages short-form video and Reddit leans on community discourse, Fandom’s strength lies in long-tail fan engagement. A fan reading lore for Elden Ring or theories on House of the Dragon isn’t just browsing—they’re invested. That’s the sweet spot marketers want.

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