FADEL®, a global leader in brand compliance and licensing software, has announced its next major leap — FADEL solutions powered by agentic AI, built on the AWS Bedrock Agentic AI platform. This marks a pivotal shift from data management to intelligent automation, redefining how brands govern rights, licensing, and marketing operations.

A New Era of Intelligent Automation

Set to roll out by the end of 2025, FADEL’s agentic AI will transform how organizations handle operational workflows. Rather than manually interpreting data, teams will leverage AI-driven systems capable of initiating actions, analyzing insights, and automating decision-making in real time.

“Harnessing the power of agentic AI, we’re taking intelligent automation to the next level,” said Tarek Fadel, Founder and CEO of FADEL. “Our goal is to deliver solutions that not only inform decisions but act on them — simplifying complex licensing processes and improving how teams work.”

Building on a Legacy of AI-Driven Innovation

FADEL’s journey toward AI-powered transformation began in 2019. Each year since has brought tangible innovation across digital rights management, brand protection, and marketing compliance.

• 2019 – AI-Powered Digital Content Tracking: Automated monitoring and rights protection across platforms.

• 2022 – Visual Search Intelligence: Faster asset discovery and response to copyright claims.

• 2023 – Video Recognition & Tracking: Cross-platform video identification enabling rights renewals and takedowns.

• 2024 – Music Identification: Detection of licensed melodies within video content.

• 2025 – Business Insights & AI Assistants: Predictive analytics, natural language prompts, and real-time user support through AI chatbots.

• 2025 – Product Approval & Contract Automation: Streamlined submissions and licensing workflows with AI ingestion of contract data.

Building an AI-First Organization

FADEL’s evolution isn’t limited to technology. The company has embedded AI throughout its operations — establishing an AI Governance Council, hosting AI Summits, and running educational workshops that cultivate AI literacy across departments. This integrated approach has improved internal efficiency by 30%.

Strategic Partnerships Amplify Growth

A new collaboration with Labra, a Cloud GTM platform, and AWS Bedrock is further accelerating FADEL’s AI ambitions. The partnership allows FADEL to deploy adaptive, autonomous AI agents on AWS Marketplace, enabling enterprises to automate licensing approvals, manage compliance, and generate actionable insights faster than ever.

Expanding Thought Leadership

FADEL continues to position itself at the forefront of AI thought leadership. Through webinars like AI Strategies for Digital Compliance, public speaking engagements, and upcoming competitions such as the “AI Playoff” at DAM NY, the company is actively shaping the conversation around AI’s role in digital governance.

Agentic AI: The Future of Brand Compliance

FADEL’s move into agentic AI reflects a broader industry trend — the shift from passive automation to proactive, self-directed AI systems that augment human decision-making. With this evolution, FADEL aims to empower businesses to not only manage compliance but anticipate risks and act autonomously.

By the end of 2025, the company promises a platform that doesn’t just manage workflows but thinks, learns, and acts alongside teams — signaling a major step toward fully intelligent enterprise operations.

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