FADEL, the company behind IPM Suite™ rights and royalty management software, has introduced a new AI-enabled platform to help licensors efficiently manage product approvals from concept to final sign-off. The move targets a persistent challenge in brand licensing: keeping track of submissions, reviews, and approvals across hundreds or thousands of licensees.

“Keeping track of product approval status across tens, hundreds, or even thousands of licensees can be a real challenge for licensors,” said Gregg Guest, VP of Product Management at FADEL. “Our AI-powered workflows automate and streamline this process, boosting efficiency and reducing costs and complexities for both licensors and licensees.”

Key Features for Licensors and Licensees

The platform provides an end-to-end solution for product approval management, including:

• Centralized product submissions to consolidate all approvals in one place

• AI-enabled automated workflows to streamline reviews and reduce bottlenecks

• Advanced workflow management for multi-stage approvals

• Licensee compliance and collaboration tools

• Action-enabled email notifications for faster decision-making

• Built-in visual markup tools to facilitate product reviews

• Seamless integration with FADEL IPM Suite for royalty management

By centralizing approvals and automating workflows, FADEL aims to help licensors protect brand integrity, accelerate product launches, and confidently manage intellectual property across global portfolios.

FADEL will showcase its product approval platform at Brand Licensing Europe, October 7-9, 2025, at booth B254 in London. The company is also offering a 25% discount on its licensing and audit management software through the end of the year.

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