marketing digital transformation
PR Newswire
Published on : Aug 31, 2026
EYKON has unveiled its new brand identity as it establishes itself as an independent utility infrastructure technology business, building on the foundations of the former Landis+Gyr EMEA business.
The rebrand brings together the company’s teams, capabilities and utility expertise under a single identity. EYKON says the new positioning is intended to reflect its role in helping utilities connect technology, data and operational expertise as energy and water infrastructure becomes increasingly digital and interconnected.
EYKON is carrying forward what it describes as 130 years of Swiss-rooted utility expertise inherited from the former Landis+Gyr EMEA business.
The new identity comes as utility operators face pressure to modernize networks while improving resilience and making more effective use of existing infrastructure. EYKON’s positioning focuses on the challenge of integrating increasingly connected infrastructure rather than simply adding new technology.
Alexander Henschel, Chief Executive Officer of EYKON, said the company’s customer relationships are built on expertise, commitment and delivered results, with the new brand providing a foundation for future growth.
The transition illustrates a common challenge for established technology businesses undergoing organizational change: retaining the credibility and capabilities associated with a legacy operation while creating a distinct market identity.
EYKON’s new positioning places technology, data and expertise at the center of its value proposition for utilities.
That focus reflects the increasing importance of connected infrastructure across energy and water networks. As utilities deploy more digital technologies, the ability to coordinate data and infrastructure becomes increasingly important to operational decision-making.
Rather than presenting the rebrand solely as a visual identity exercise, EYKON is using the launch to define a broader role within utility infrastructure technology. The company intends to support customers as they address modernization, resilience and infrastructure-efficiency challenges.
Utility infrastructure is undergoing a long-term digital transformation as operators seek to modernize networks and improve the use of existing assets. This creates demand for technology providers that can combine sector expertise with connected systems and data capabilities.
For established suppliers, differentiation increasingly depends not only on individual technologies but also on their ability to integrate those technologies into complex utility environments.
EYKON’s emphasis on continuity and long-standing expertise is therefore aimed at balancing established industry credibility with a new independent identity.
The rebrand gives EYKON a clearer platform from which to build its independent market presence. Its success will depend on whether the new identity translates into stronger customer relationships, differentiated technology capabilities and measurable outcomes for utility operators.
The company will showcase its new brand and engage with industry stakeholders at ENLIT, where visitors can meet EYKON experts and explore its approach to energy and water infrastructure challenges.
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