Exclaimer, the global leader in email signature management, has unveiled its newest innovation: LinkedIn Social Feeds. This game-changing feature integrates a company’s latest LinkedIn posts directly into employee email signatures, bridging a critical gap between professional communication and social engagement.

Pointers:

1. Bridging Email and Social Media for Business Impact

• With LinkedIn influencing 52% of buyers during the research process, but only 9% of followers viewing posts, businesses face a reach gap.

• Exclaimer’s Social Feeds solve this by displaying the three latest LinkedIn posts in all outbound emails, increasing post visibility and brand consistency.

2. Seamless Automation with LinkedIn’s API

• The integration uses the official LinkedIn API to automatically update content in real-time.

• No manual input is needed, ensuring updates are always current and consistent with the brand’s messaging.

3. Practical Benefits for Marketing and IT Teams
Marketing teams:

• Extend reach using one-to-one email communication as a high-visibility delivery method.

• Drive engagement with clickable post previews and consistent branding.

IT teams:

• Enjoy fast, maintenance-free deployment with secure API integration.

• Benefit from streamlined workflows and no added tech burden.

4. Enhanced Analytics for Smarter Strategy

• Built-in performance tracking offers insights into click-throughs and engagement metrics.

• Marketers can refine LinkedIn content strategies based on real-time feedback from email performance.

5. Easy Access and Activation

• Available to all Exclaimer Pro plan customers, with no technical expertise required for setup.

• The feature can be activated quickly, empowering companies to make email signatures a strategic marketing channel.

Exclaimer’s LinkedIn Social Feeds integration reimagines the traditional email signature as a dynamic content channel. By connecting two trusted communication formats—email and LinkedIn—Exclaimer empowers companies to amplify brand presence, increase content engagement, and extend social reach in a seamless, scalable way.

Join Exclaimer’s upcoming webinar to see the feature in action and learn how it transforms email into a tool for powerful social storytelling.