marketing
Published on : Jun 19, 2025
In a strategic move that blends deep catalog access with rich community engagement, Everand—the premium reading subscription from Scribd, Inc.—has acquired Fable, the social reading app known for its vibrant book clubs and goal-oriented reading tools.
The deal brings together two reader-first platforms with a shared mission: to make reading not just more accessible, but more meaningful.
Everand offers millions of audiobooks and ebooks under a tiered subscription model, while Fable carved its niche by turning solitary reading into a shared experience—with over 100,000 active book clubs led by authors, BookTok creators, and everyday readers. Together, the platforms promise to support the entire reader journey, from discovery to discussion.
“This partnership is about amplifying what both teams do best while staying true to the people we serve: readers,” said Scribd CEO Tony Grimminck.
In short, not much—yet.
Fable’s book clubs, social features, and personalized goal tools will remain intact.
Everand’s Standard and Plus subscriptions stay as-is, alongside Fable Plus and its à la carte ebook catalog.
Over time, both teams will look to integrate features thoughtfully, potentially bringing Everand’s robust catalog to Fable users and extending Fable’s social capabilities across Scribd’s ecosystem.
This move aligns with broader trends in digital media where platforms are consolidating features to boost user stickiness. Spotify has nudged into audiobooks. Amazon owns Goodreads. But where many competitors focus on access alone, Everand and Fable are betting on connection.
“Reading is about more than what’s on the page—it’s about how it brings people together,” Grimminck emphasized.
For content owners, this union is also a boon. It creates a vertically integrated pipeline that:
Drives discovery through Everand’s catalog
Supports engagement via Fable’s discussion-centric features
Encourages re-engagement through social recommendations
This could translate into longer shelf lives for midlist titles and deeper reader loyalty for series authors.
Fable CEO and founder Padmasree Warrior will move into an advisory role as all Fable employees join Scribd, Inc. leadership. Grimminck remains CEO of the parent company.
The acquisition adds to Scribd’s ongoing evolution from a document-hosting startup to a multi-platform media ecosystem that now includes Everand, Scribd, and SlideShare.
As digital reading continues to expand, experience matters as much as access. By acquiring Fable, Everand isn’t just adding another bookshelf—it’s creating a reading environment built for the way we read today: digitally, socially, and with a desire to connect.
Contact Us & Future-Proof Your Marketing with MarTechEdge !