Together, Domo and RXA@OneMagnify uncover and analyze insights from fan survey data, improving ESPN’s customer service program

Domo announces ESPN's adoption of Domo App Studio, in collaboration with RXA@OneMagnify, to revolutionize its customer service experience. Through customized AI-driven insights, ESPN aims to elevate fan interactions and foster brand loyalty.

1. Enhancing Customer Insight with AI:

   • ESPN utilizes Domo App Studio and RXA@OneMagnify's expertise to analyze customer service survey data at scale.
   • Custom app development enables in-depth analysis of customer feedback, enhancing understanding of fan sentiments and preferences.

2. Empowering Contact Center Agents:

   • Traditional numerical ratings lacked context, hindering actionable insights for improvement.
   • Implementation of emotion-based models empowers agents with nuanced feedback, enabling tailored training and consistent fan experiences.

3. Utilizing Domo's Low-Code App Builder:

   • Domo App Studio's intuitive interface facilitates the creation of personalized app layouts and branding.
   • Custom application integrates Large Language Model (LLM) and AI Model Management layer to extract sentiment and emotional journey from customer feedback.

4. Driving Business Results through Personalized Experiences:

   • Collaboration between ESPN, Domo, and RXA@OneMagnify underscores the power of data-driven insights in enhancing customer service.
   • Personalized experiences derived from AI-driven analysis foster brand loyalty and drive business growth.

ESPN's adoption of Domo App Studio and AI insights signifies a strategic approach to enhancing customer service and fostering fan engagement. By leveraging advanced analytics and personalized experiences, ESPN aims to create a dialogue that resonates with fans, driving brand loyalty and business success.