Published on : Nov 30, 2022
The program over the past 18 months has helped Wipro position its offerings on page 1 results for over 6,500 highly competitive search keywords. The engagement spans search engine optimization for wipro.com with strategies for global and geo-local audiences. Eridium also works with Wipro in managing search engine marketing campaigns across search and display.
Eridium's focus on delivering tangible results helped wipro.com achieve organic traffic growth of 180% per year. Additionally, the new visitor acquisition improved by 76%.
Speaking on the occasion Hall Roosevelt, General Manager, IMA said, "Congratulations to Eridium for their work with Wipro. The IMPACT awards recognize best-practices within internet marketing and this year, Eridium stood out above the rest for their work in search engine optimization and integrated marketing."
"We're thrilled to win the IMPACT 22 award. Today's digital landscape is changing rapidly. Driven by technology, our solutions are tailored to help brands navigate this continuous shift. By focusing on customer insights and intent, we have been able to take the Wipro story to the right audience on the right platforms," said Vipin Guliani, CEO, and Co-founder, Eridium.