Complementary capabilities and inventory create a commercially scaled industry player with a powerful global presence

Equativ, a global independent ad tech company, has announced its merger with Sharethrough, a leading omnichannel ad exchange. This merger aims to create one of the largest ad marketplaces globally, enhancing programmatic efficiency and innovation at scale.

1. Merger Overview:
   • Equativ and Sharethrough merge to establish a unified, vertically-integrated ad marketplace.
   • Focus on providing advertisers and media owners an alternative to walled gardens.
2. Company Strengths:
   • Combined entity boasts over 720 employees across 18 countries.
   • Generates a net recurring revenue exceeding $200M, with significant year-over-year growth.
3. Technological Advancements:
   • Equativ's advanced video and CTV capabilities, including SSAI and ad serving technology.
   • Sharethrough's expertise in enhancing ad creatives for attention and performance.
4. Market Impact:
   • Offers sustainable media practices with Green Media Products to reduce carbon footprint.
   • Enhances transparency and efficiency through Equativ Buyer Connect for streamlined transactions.
5. Future Prospects:
   • Focus on privacy-first solutions and expanded addressability options.
   • Positioned among the top independent SSPs globally, driving programmatic advertising innovation.

The merger between Equativ and Sharethrough signifies a significant leap forward in ad tech, poised to redefine programmatic advertising with enhanced scalability, technological prowess, and sustainable practices.