Equativ and Sharethrough Merge to Revolutionize Programmatic Advertising | Martech Edge | Best News on Marketing and Technology
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Equativ and Sharethrough Merge to Revolutionize Programmatic Advertising

advertising technology

Equativ and Sharethrough Merge to Revolutionize Programmatic Advertising

Equativ and Sharethrough Merge to Revolutionize Programmatic Advertising

Business Wire

Published on : Jun 14, 2024

Complementary capabilities and inventory create a commercially scaled industry player with a powerful global presence

Equativ, a global independent ad tech company, has announced its merger with Sharethrough, a leading omnichannel ad exchange. This merger aims to create one of the largest ad marketplaces globally, enhancing programmatic efficiency and innovation at scale.

  1. Merger Overview:
    • Equativ and Sharethrough merge to establish a unified, vertically-integrated ad marketplace.
    • Focus on providing advertisers and media owners an alternative to walled gardens.
  2. Company Strengths:
    • Combined entity boasts over 720 employees across 18 countries.
    • Generates a net recurring revenue exceeding $200M, with significant year-over-year growth.
  3. Technological Advancements:
    • Equativ's advanced video and CTV capabilities, including SSAI and ad serving technology.
    • Sharethrough's expertise in enhancing ad creatives for attention and performance.
  4. Market Impact:
    • Offers sustainable media practices with Green Media Products to reduce carbon footprint.
    • Enhances transparency and efficiency through Equativ Buyer Connect for streamlined transactions.
  5. Future Prospects:
    • Focus on privacy-first solutions and expanded addressability options.
    • Positioned among the top independent SSPs globally, driving programmatic advertising innovation.

The merger between Equativ and Sharethrough signifies a significant leap forward in ad tech, poised to redefine programmatic advertising with enhanced scalability, technological prowess, and sustainable practices.