Leading experimentation platform drives A/B testing tooling for latest generation of tech companies

Eppo, a leading experimentation platform, has announced a successful Series B funding round, raising $28 million. The investment was led by Innovation Endeavors, with Icon VC as a participating investor and continued support from Menlo Ventures and Amplify Partners. Eppo's platform is designed to democratize experimentation across various business functions, driving efficient growth for modern companies.

1. Eppo's Vision and Platform Capabilities

• Eppo is a next-gen A/B experimentation platform built by alumni from Airbnb, LinkedIn, and Uber.
• The platform enables diverse teams across product, AI, and marketing to adopt experimentation practices similar to those at Airbnb, Netflix, and Amazon.
• Eppo integrates seamlessly with cloud services, MarTech tools, AI products, and data warehouses, empowering organizations to scale experimentation across all functions.

2. Funding and Strategic Growth

• The $28 million Series B funding will be used to expand Eppo’s product offerings and support a broader range of marketing and AI experiments.
• A key focus will be on the new Channel Incrementality test suite, aimed at optimizing marketing spend, a critical component of efficient growth.
• Leading companies such as Twitch, DraftKings, and Coinbase, as well as AI innovators like Descript and Perplexity, are leveraging Eppo to enhance their experimentation strategies.

3. The Role of Experimentation in Modern Business

• Experimentation has become crucial for efficient growth, allowing companies to test ideas quickly and focus on those with the highest potential for success.
• Eppo’s platform shifts decision-making from committees to customers, enabling a meritocracy of ideas that drives better business outcomes.
• Chetan Sharma, CEO of Eppo, emphasizes that the platform helps de-risk large investments and provides executives with high confidence in growth initiatives.

4. Industry Impact and Future Potential

• Eppo’s platform is instrumental in fostering a culture of testing and learning, as highlighted by Alexis Weill, Head of Data at Perplexity.
• The platform allows companies to scale the number of concurrent experiments, enabling faster, data-driven decisions.
• Innovation Endeavors partner Davis Treybig notes that Eppo is the only modern experimentation platform designed to support decision-making across the entire business, making it an essential tool for technology companies.

Eppo’s recent funding round and ongoing product development are set to further enhance its position as a leader in the experimentation space. By democratizing experimentation and enabling data-driven decisions across all business functions, Eppo is helping companies navigate the complexities of modern growth strategies