Entrust Teams Up with PlaySafe ID to Combat Gaming Fraud with Verified Digital Identities | Martech Edge | Best News on Marketing and Technology
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Entrust Teams Up with PlaySafe ID to Combat Gaming Fraud with Verified Digital Identities

artificial intelligence identity management

Entrust Teams Up with PlaySafe ID to Combat Gaming Fraud with Verified Digital Identities

Entrust Teams Up with PlaySafe ID to Combat Gaming Fraud with Verified Digital Identities

Business Wire

Published on : Jul 23, 2025

Entrust and PlaySafe ID Partner to Make Online Gaming Safer, Smarter, and More Human
New ID verification system aims to eliminate bots, cheaters, and predators—without sacrificing player anonymity.

The online gaming world is about to get a lot more secure. Entrust, a global leader in identity-centric security, has announced a strategic partnership with PlaySafe ID, the platform designed to purge bots, cheaters, and predators from gaming communities. The collaboration will underpin PlaySafe ID’s secure onboarding process with Entrust’s high-assurance identity verification technology—bringing a much-needed layer of accountability to digital avatars.

At its core, the partnership is a bold move to restore trust, fairness, and safety in online gameplay—an industry increasingly plagued by fraud, toxicity, and regulatory scrutiny.

How It Works: Human-First, Privacy-First

The new system is designed to be simple, secure, and privacy-preserving. When users sign up for a PlaySafe ID, they’re prompted to upload a government-issued ID and take a short video selfie. Entrust then runs a dual check:

  1. Authenticity of the ID document

  2. Biometric match between the selfie and ID

This process confirms that the person is real, alive, and the rightful owner of the ID—thwarting common fraud tactics like stolen identities, photos, or deepfakes.

Once verified, the user is issued an anonymized digital PlaySafe ID—a universal credential for accessing PlaySafe-protected games and matchmaking exclusively with other verified users. Importantly, none of the personal identity data is tied to gameplay, meaning verified players remain anonymous in the game world—but not to fraud detection.

“Gaming should be fun, fair, and safe for everyone,” said Andrew Wailes, CEO of PlaySafe ID. “This partnership with Entrust ensures our process is secure, scalable, and built around user privacy.”

Addressing a Growing Threat—and New Regulation

Online games have long been a haven for bad actors: cheating, bot farming, and inappropriate behavior run rampant in many open environments. But the stakes are getting higher. The UK’s Online Safety Act, going into effect in July 2025, includes child protection requirements that will mandate identity controls on platforms accessed by minors.

PlaySafe ID’s system helps gaming platforms proactively align with these upcoming regulations by offering identity verification without revealing identities—a delicate balance between compliance and privacy.

“Fraudulent activity in gaming is growing in scope and sophistication,” said Samuel Steg, Head of Compliance for Identity Verification at Entrust. “Our technology helps ensure that users are real, verified humans—without turning games into surveillance tools.”

What It Means for Gamers, Developers, and Platforms

The Entrust–PlaySafe ID partnership creates a frictionless KYC (Know Your Customer) process purpose-built for the gaming world. For players, that means safer matchmaking. For developers and publishers, it offers:

  • Regulatory readiness (especially for child safety laws)

  • Protection against bots and bad actors

  • A trust layer that boosts community engagement

PlaySafe ID is already in talks with major gaming platforms, with integration launches expected later this year.

 

As the online gaming ecosystem matures—and regulators catch up—solutions like PlaySafe ID represent a new standard for trust in digital spaces, without compromising the core of what makes gaming great: freedom, fun, and fair play.

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