Global brands will benefit from DV’s industry-leading, AI-powered classification technology to gain transparency into Pinterest In-Feed inventory

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has announced an expanded partnership with Pinterest. This collaboration aims to enhance brand safety and suitability measurement for global advertisers, ensuring campaigns meet high media quality standards within Pinterest’s engaging online environment.

1. Brand Safety and Suitability Measurement:

   • DV’s advanced AI-driven technology verifies campaign quality, aligning ads with non-objectionable and suitable content on Pinterest.
   • This ensures advertisers protect their brand reputation and equity across Pinterest’s in-feed placements.

2. Comprehensive Coverage:

   • DV offers holistic media quality measurement across display and video ad placements on Pinterest, providing comprehensive insights into campaign performance.

3. Trusted Measurement:

   • As the industry’s leading independent verification provider, DV offers trusted authentication of Pinterest campaigns, assuring advertisers of quality and transparency.

4. DV Universal Content IntelligenceTM:

   • Powered by advanced AI, DV’s Universal Content IntelligenceTM analyzes various content types (video, image, audio, speech, text, links) to provide accurate classifications and scalable protection.

5. Advertiser Benefits:

   • Advertisers gain access to detailed measurement data and insights through DV PinnacleⓇ, enabling them to monitor and optimize Pinterest ad campaigns effectively.

Pinterest, committed to creating a positive online experience, enhances brand safety through robust content policies and partnerships like the one with DoubleVerify. Advertisers leveraging DV’s solutions can confidently reach engaged audiences while ensuring alignment with brand values globally.