Moore ACTS includes AI, neuromarketing and dynamically optimized testing to improve fundraising effectiveness.

Moore, a leader in constituent experience management, has launched the Moore Audience-Centric Testing Suite (ACTS). This suite of testing tools is designed to enhance fundraising creative and communications across all marketing channels. Moore ACTS integrates psychometric research from the Moore Neuro-Fundraising Lab, comprehensive data insights from SimioCloud, cutting-edge generative AI techniques, and unparalleled omnichannel analytics. This enables purpose-driven organizations to tailor their communications effectively to their audiences.

Key Features of Moore ACTS

1. Generative AI for Idea Generation

   • Uses AI to generate ideas while incorporating human oversight.
   • Maintains brand standards and ensures ethical storytelling.

2. Concept Testing with Psychometric Tools

   • Rigorously evaluates creative ideas before implementation.
   • Utilizes advanced psychometric research for accurate assessments.

3. Audience Customization

   • Leverages SimioCloud data for tailored creative treatments.
   • Enhances one-to-one marketing by identifying what resonates with different audiences.

4. Multivariate Testing

   • Employs the Dynamic Creative Optimization tool for digital campaigns.
   • Enhances hyper-personalization in digital print and mail platforms.

5. Channel Optimization

   • Uses co-targeting tools to maximize communication impact across all channels.
   • Ensures the right message reaches the right audience at the right time.

Benefits of Moore ACTS

1. Cost Efficiency

   • Saves money by focusing on the most promising ideas.
   • Reduces wastage of resources on less effective campaigns.

2. Increased Effectiveness

   • Addresses communications to those most likely to act.
   • Enhances donor engagement and fundraising outcomes.

3. Step-by-Step Approach

   • Integrates AI in idea generation, followed by concept testing and audience customization.
   • Utilizes multivariate testing and channel optimization for in-market testing.

Industry Impact and Testimonials

1. Advancing Purpose-Driven Organizations

   • Moore ACTS supports the success of purpose-driven organizations through technology and audience-focused strategies.
   • Reflects Moore's commitment to enhancing fundraising efforts.

2. Expertise and Proven Track Record

   • Moore's expertise in analytics, data, and targeted testing consistently drives fundraising success.
   • Moore ACTS provides an integrated toolset for optimized creative strategies.

3. Client Success Stories

   • Example: Identifying that a campaign resonates more strongly with younger donors.
   • AI and human ingenuity generate and test creative ideas, optimizing campaigns for specific audiences.

Moore ACTS represents a revolutionary approach to fundraising creative and communications. By combining AI, psychometric evaluations, and robust channel optimization tools, Moore empowers purpose-driven organizations to craft effective and personalized communications. This comprehensive suite of tools ensures that each campaign element is optimized for both general and individual effectiveness, driving enhanced engagement and fundraising outcomes.