Identifies website visitors, provides exclusive intelligence, and activates data automatically

Ninety-seven percent of traffic to B2B websites remains anonymous, yet these visitors are interested in learning about your solutions and team. Bombora’s next-generation ‘Visitor Insights’ (VI) provides the tools to identify who is visiting your site and why, enabling personalized website experiences that cater to each visitor's needs instantly.

• Importance of First-Party Data: In today's shifting identity landscape, having a robust first-party data strategy is crucial. Bombora’s Visitor Insights transforms anonymous website visitors into actionable data that supports go-to-market (GTM) strategies.

• Features of Visitor Insights:

  • Identity & Enrichment: Identifies target accounts visiting your website and enriches their profiles with key demographic, firmographic, and behavioral attributes. This enables businesses to:
    • Build comprehensive first-party datasets
    • Shape content, events, and go-to-market strategies
    • Measure campaign and site performance
  • Digital Activation: Provides real-time identity and enrichment, integrating seamlessly with existing tools and systems to enhance:
    • Site personalization and chatbot experiences
    • Retargeting campaigns
    • Intelligent audience segmentation and optimization

• Partner Testimonials: According to Tess Mercer, Head of Marketing Operations at Box, Bombora’s Visitor Insights has significantly enhanced their first-party data strategy, providing valuable insights and seamless integration with their customer data platform (CDP).

• CEO's Perspective: Mark Connon, CEO of Bombora, emphasizes the importance of leveraging first-party data to understand site visitors' interests and improve engagement strategies both during and after their visit.

Bombora’s Visitor Insights offers a game-changing approach to B2B website engagement, providing critical insights that drive personalized interactions and optimize marketing efforts. As companies strive to maximize their first-party data strategies, Bombora’s VI solution stands out as a powerful tool for understanding and engaging with site visitors effectively.