EngageLab, a global leader in AI-powered omnichannel customer engagement, has launched a new data center in Istanbul, Turkey, bolstering its global infrastructure and enhancing email delivery performance for international enterprises.

The new facility expands EngageLab’s “dual data center + multi-node” network, complementing its core centers in Istanbul and Singapore and eight global service nodes across Frankfurt, Los Angeles, Silicon Valley, Mumbai, Hong Kong, Shanghai, and others. This addition strengthens the company’s computing and storage footprint across the Eurasia–Africa corridor, ensuring low-latency and localized email delivery for global businesses.

AI-Powered Email Marketing for Smarter Engagement

EngageLab Email offers 100+ customizable templates for every stage of the customer lifecycle—from acquisition to conversion—paired with AI-driven content creation and an intuitive drag-and-drop editor. Marketers can preview emails across clients such as Gmail, Outlook, and Yahoo to ensure consistent user experiences.

The platform’s AI and data-driven capabilities enable brands to craft high-converting campaigns through automation, real-time insights, and intelligent testing, helping marketers optimize both engagement and ROI.

Enterprise-Grade Deliverability and Security

EngageLab integrates BIMI, DKIM, SPF, and DMARC protocols to secure sender reputation and improve inbox placement. Dedicated IP environments isolate performance variables, while partnerships with major anti-spam organizations ensure compliance and minimize blacklist risks.

Intelligent warm-up functions and automated A/B testing further enhance inbox placement—achieving up to 99% delivery accuracy. Marketers also benefit from real-time journey tracking, including delivery, opens, clicks, and unsubscribes, for precise performance measurement.

Strategic Hub for Eurasian Connectivity

Located at the intersection of Europe, Asia, and Africa, Turkey’s new data center positions EngageLab as a key enabler for brands expanding into the Middle East and North Africa (MENA) region. The infrastructure addresses persistent issues like high latency, inconsistent deliverability, and data localization challenges, enabling brands to:

• Meet regional data compliance standards

• Reduce email latency and improve delivery stability

• Strengthen brand reputation with localized IPs

Empowering Global Business Expansion

Serving enterprises in 220+ countries and regions, EngageLab processes hundreds of millions of emails daily, boasting an average delivery time of just three seconds. With the addition of the Turkey data center and expanded AI capabilities, EngageLab reinforces its commitment to secure, scalable, and intelligent global communication solutions.

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