customer engagement reports
Published on : Oct 15, 2024
Emplifi, a leading customer engagement platform, has released its 2024 State of Influencer Marketing Report, highlighting critical trends that can help brands optimize their influencer marketing partnerships. According to a recent report by EMARKETER, influencer and creator content drives nearly 49.5% of social shoppers to make a purchase, underscoring the significant impact of influencers on brand eCommerce outcomes.
Influencer Audience Size and Sponsored Content:
Content Preferences:
Engagement Levels:
Susan Ganeshan, CMO of Emplifi, noted that macro-influencers (1 million or more followers) are becoming increasingly selective about brand partnerships to maintain authenticity, despite commanding higher fees. This selectivity leads to significant exposure if the content aligns with their audience. Conversely, micro-influencers tend to post more sponsored content and are a strategic choice for marketers looking to maximize their budgets. Their closer relationships with audiences foster authentic brand partnerships, resulting in higher engagement and conversion rates.
As the holiday season approaches, brands have a unique opportunity to refine their influencer strategies. By leveraging a balanced mix of influencer sizes, brands can enhance their reach and improve engagement. Combining larger influencers for broad exposure with smaller, niche influencers for deeper engagement can ensure brands maximize their impact without relying on a single strategy.