ViViEN™ 2.0: Ecosystems' AI Agent Aims to Make B2B Sales About Outcomes, Not Just Products

In an era where B2B buyers want value, not just features, Ecosystems is doubling down on its mission to help providers and customers speak the same language. The pioneer of the Customer Value Management (CVM) category just rolled out ViViEN™ 2.0, the latest evolution of its Virtual Value Engineer—a collaborative AI agent built to bring structure, intelligence, and transparency to the B2B go-to-market (GTM) motion.

Rather than pitch decks or static value props, ViViEN 2.0 creates a real-time, interactive workspace where providers and customers co-create, quantify, and track business value—from first call to renewal. And it’s not just an idea—it’s already in the hands of users at companies like HP, New Relic, and over 1,500 members of the Customer Value Community.

What Makes ViViEN™ 2.0 a GTM Game-Changer

Forget clunky spreadsheets and scattered notes. ViViEN™ 2.0 sits inside your CRM and does the heavy lifting—synthesizing call transcripts, sales documents, and external intel to surface tailored value insights before your first meeting.

“It turns scattered insights into a conversation on outcomes and business value that resonates with every stakeholder,” said Mark Crawford, VP of GTM Strategy at New Relic.

Here’s what’s new and notable in ViViEN™ 2.0:

• AI-Guided Personalization: Pulls data from across sources to auto-generate industry-specific engagement materials, customized to each customer’s business challenges and goals.

• Dynamic Collaboration: Sales reps and customers co-edit value stories in a shared workspace, with real-time feedback loops replacing static documents.

• Outcome-Based Value Quantification: Uses industry benchmarks and financial data to quantify value credibly—no more guessing or inflated ROI calculators.

• Post-Sale Alignment: ViViEN™ bridges the gap between pre-sale promises and post-sale delivery, tracking actual results and supporting renewals with proof of performance.

• Continuous Learning Engine: Every deal makes ViViEN™ smarter. It refines suggestions over time, building a proprietary knowledge base of what drives customer value across industries.

This isn’t just AI layered onto sales ops. It’s a rethink of how value is defined, delivered, and discussed.

“ViViEN™ 2.0 is just the beginning,” said Michael Plaskow, Chief Product Officer at Ecosystems. “We’re unleashing AI to fundamentally rewire how value is co-created in every B2B relationship.”

The Strategic Impact: Why This Matters

At a time when B2B buyers demand proof, personalization, and partnership, ViViEN™ 2.0 provides all three—at scale. For sales teams, it shortens cycles and boosts win rates. For customer success, it fuels retention by keeping outcomes front and center. And for customers? It delivers the holy grail: a buying experience that feels collaborative, measurable, and aligned.

HP’s Barry O’Sullivan put it best:

“ViViEN™ researches insights before a single conversation begins. Then sellers and customers refine that message together—turning insights into outcomes.”

AI That Doesn’t Just Assist—It Accelerates

While most sales tech claims to “support” reps, ViViEN™ 2.0 aims to drive the conversation. It automates research, personalizes content, enables transparent value discussions, and learns as it goes—essentially becoming a living, learning value engine.

With adoption underway across leading enterprise GTM teams, ViViEN™ 2.0 is redefining what it means to “sell on value.”

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