eclicktech, the Shenzhen-listed MarTech company accelerating its cross-border reach through AIGC innovation, arrived at Affiliate World Asia (AWA) 2025 in Bangkok with unmistakable momentum. Across two packed days, the company debuted upgraded AI solutions, released a forward-looking global white paper, and gathered over 150 industry leaders for a high-profile networking event that explored the next phase of AI-driven marketing transformation.

For an industry racing to adopt agentic AI workflows, tighter automation, and more intelligent global growth strategies, eclicktech used AWA 2025 to make its case: the future of cross-border performance marketing isn’t incremental—it’s algorithmic, predictive, and increasingly autonomous.

AI Spark Night: Where Global Tech Leaders Compared Notes on 2025 and Beyond

On opening night, eclicktech hosted AI Spark Night, a gathering that quickly became one of the most talked-about side events at AWA. With more than 150 partners from platforms including Google, Tencent Cloud, Qpon, Alibaba Cloud, and Taboola, the evening functioned as both a pulse check on where the global advertising industry is heading—and an unofficial preview of where the next year of AI investment may concentrate.

William Liu, General Manager of Yeahmobi (an eclicktech brand), set the tone early. He underscored the industry's acceleration toward intelligence-led operations and emphasized how eclicktech’s 2022 IPO (301171.SZ) has fueled deeper investment in AI product R&D.

“The global advertising industry is shifting faster toward intelligent and data-driven operations,” Liu said. “eclicktech will keep empowering partners to achieve stable, sustainable growth across diverse markets.” It was less a statement of intent and more of a strategic thesis: the companies that thrive in the next three years will be those that operationalize AI at every stage of the funnel.

Major Release: The “2026 Global AI Marketing Trends and Value White Paper”

The centerpiece of AI Spark Night was the early release of “2026 Global AI Marketing Trends and Value White Paper,” a research project co-developed with Alibaba Cloud and shaped by contributions from Google, PubMatic, and BigoAds.

If the AI-powered marketing category is entering what many analysts call the Agentic AI era—where systems can act, optimize, and reason with minimal human intervention—eclicktech’s white paper positions itself as one of the first roadmaps for brands navigating that shift.

The document focuses on:

• How agentic AI is reshaping cross-border advertising models

• What new data pipelines are required for intelligent audience orchestration

• The rise of hybrid decision systems blending AIGC with human oversight

• Increasing automation in creative production, media buying, and analytics

• The speed at which AI is reducing time-to-market for emerging brand categories

In many ways, the white paper attempts to capture the inflection point global advertisers find themselves in: AI is no longer an optimization layer. It’s becoming a foundation for market entry, operations, and growth strategy.

AI Drive 2.0: eclicktech’s Next-Gen Intelligent Digital Marketing Stack

AWA attendees spent much of the exhibition floor huddled around eclicktech’s AI Drive 2.0, the company’s upgraded intelligent digital marketing solution. Positioned as a full-funnel AI growth engine, AI Drive 2.0 brings together AIGC-powered creative generation, dynamic optimization algorithms, and automated traffic orchestration.

Across verticals—DTC, finance, gaming, and mobile apps—marketers explored several standout elements of the updated platform:

1. Full-Funnel AI Traffic Synergy

AI Drive 2.0 promises to unify performance signals across awareness, acquisition, and retention channels. Instead of optimizing campaigns in isolation, the platform uses a shared intelligence layer to reshape creative, audience targeting, and budget allocation in real time.

2. AIGC-Backed Creative and Localization Engine

Global brands often cite creative localization as a bottleneck. The new system allows rapid generation of compliant, culturally aligned creative variants, cutting production cycles dramatically.

3. Predictive Cross-Border Insights

Drawing from multi-market intent signals, eclicktech aims to forecast growth opportunities—helping brands enter new markets with more confidence and less blind spend.

4. Agentic Optimization

AI Drive 2.0 takes steps toward automating cross-channel execution, adjusting campaign parameters based on performance context, seasonality, and competitive shifts.

Together, these capabilities positioned eclicktech as one of the standout exhibitors, not just showcasing tools but framing how cross-border marketing may evolve in the next 18 months.

Riding the Wave of Global AI-Driven Marketing Expansion

eclicktech’s strong presence at AWA 2025 mirrors a broader industry reality: cross-border commerce continues to surge, but the operational complexities of global marketing require more automation, tighter intelligence, and real-time adaptability.

Across markets with fast-moving consumer behaviors—Southeast Asia, LATAM, India, and the Middle East—brands are under pressure to scale faster while reducing inefficiencies. Agentic AI and AIGC tools promise to do exactly that.

From attribution to audience modeling to creative iteration, the next wave of marketing innovation is rooted in intelligently reducing friction. eclicktech is positioning itself at that intersection: a platform not just for activation, but for end-to-end AI-driven decisioning.

Strategic Signal: eclicktech Is Building a More Global, More Open Ecosystem

The company closed its AWA appearance with a clear message: its future is increasingly international, collaborative, and ecosystem-driven. With deeper investment in AI following its IPO, and continued partnerships across cloud, adtech, and data intelligence providers, eclicktech is laying groundwork for what it calls a “smarter, more open, mutually beneficial global marketing future.”

AWA 2025 served as a proof point. The firm wasn’t simply attending the conference—it was shaping the narrative around how global performance marketing is being rebuilt through AI.

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