In a strategic move to elevate its global brand communications, DXC Technology a Fortune 500 global technology services provider has appointed Hotwire, a leading global communications consultancy, as its official global PR partner. This partnership aims to refine DXC’s messaging, boost brand visibility, and reinforce its leadership in AI-powered innovation across international markets.

Elements of the DXC-Hotwire Partnership

1. Strategic Brand Communications on a Global Scale

• Hotwire will lead global communications strategy for DXC, with a focus on creating a unified and compelling narrative.

• Objectives include:

  • Strengthening DXC’s brand visibility

  • Enhancing messaging consistency across regions

  • Building global thought leadership

2. Executive Positioning and Media Engagement

• Hotwire’s remit includes:

  • Executive thought leadership

  • Senior counsel to the C-suite

  • Targeted media engagement to amplify DXC’s voice in key global markets

3. Focus on Innovation and Industry Disruption

• DXC’s communications will center on:

  • AI-powered transformation of industries

  • Cutting-edge enterprise technology solutions

  • The brand’s legacy as a trusted digital transformation partner

Statements from Leadership

“Hotwire’s deep expertise in technology communications and ability to craft a powerful narrative makes them the ideal partner for DXC,” said Kaveri Camire, SVP and Chief Marketing Officer at DXC.

“We are excited to work with DXC to showcase its leadership in AI-powered innovation,” said Heather Craft, CEO North America at Hotwire.

Impact and Strategic Significance

4. Aligning Brand with AI-Powered Innovation

• With AI reshaping industries, DXC is positioning itself as a leader in next-gen enterprise transformation.

• Hotwire will help translate DXC’s technology prowess into business impact stories that resonate globally.

5. Building Influence in a Disrupted Market

• The partnership reflects Hotwire’s growing influence in strategic tech PR, especially in supporting clients navigating:

  • AI disruption

  • Global market complexities

  • Executive visibility in a competitive tech landscape

The collaboration between DXC Technology and Hotwire signals a new chapter in global tech communications. By leveraging Hotwire’s proven expertise in storytelling, executive positioning, and global strategy, DXC aims to cement its role as a trailblazer in AI-powered digital transformation. The partnership is a strong endorsement of the value of cohesive, strategic communication in building brand authority and market trust.