DXC Technology Launches AI-Powered Assure Smart Apps to Modernize Insurance Operations | Martech Edge | Best News on Marketing and Technology
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DXC Technology Launches AI-Powered Assure Smart Apps to Modernize Insurance Operations

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DXC Technology Launches AI-Powered Assure Smart Apps to Modernize Insurance Operations

DXC Technology Launches AI-Powered Assure Smart Apps to Modernize Insurance Operations

PR Newswire

Published on : Oct 13, 2025

DXC Technology has launched Assure Smart Apps, a new suite of AI-powered, workflow-driven applications that aims to reshape how insurers interact with customers, brokers, and advisors. Designed for agility and scalability, the platform merges intelligent automation, modular architecture, and seamless integration—giving insurers a practical path to digital transformation without overhauling legacy systems.

For an industry long tied to complex, aging infrastructure, DXC’s latest offering feels less like a rip-and-replace and more like a plug-and-elevate model. The new suite integrates natively with Amazon Web Services (AWS) and leverages APIs from the DXC Assure Platform, ensuring insurers can modernize at their own pace while retaining operational continuity.

“Assure Smart Apps meet insurers where they are,” said Ray August, President of Insurance Software and Business Process Services at DXC. “Our modular approach provides flexibility to innovate without disrupting critical operations or existing investments.”

A Modular Leap Toward AI-Driven Insurance

Built with DXC’s Assure BPM and enhanced by ServiceNow’s workflow and agentic AI technology, the Assure Smart Apps suite promises up to 80% faster process design and a smoother path to automation. Each application is built to tackle specific pain points in today’s insurance ecosystem:

  • Self-service capabilities: Empower customers, brokers, and advisors to manage their own updates and policy information.

  • AI-enabled customer support: Delivers real-time, personalized guidance via an intelligent insurance concierge accessible on mobile devices.

  • Actionable AI insights: Interactive dashboards surface trends and decisions from past contracts, helping teams act with confidence.

  • Seamless integration: Works with insurers’ existing DXC systems and core platforms, reducing disruption while accelerating deployment.

Insurers can implement Smart Apps individually or bundle them into Smart Solutions—customized packages addressing specific operational or customer challenges.

Future-Proofing the Insurance Experience

The launch underscores DXC’s larger vision: to help insurers modernize without destabilizing. As the insurance sector doubles down on AI adoption to manage costs and improve agility, modular and API-first platforms like Assure Smart Apps are emerging as a key enabler.

With over 40 years in insurance technology and partnerships with 21 of the top 25 global insurers, DXC continues to process over one billion policies on its software—an indicator of both scale and trust.

The company’s focus on AI, automation, and hybrid cloud integration reflects a broader trend across the financial services industry: transforming the back office into an intelligent, adaptive enterprise.

Industry Implications

While insurtech startups often steal the headlines, DXC’s Assure Smart Apps represent a quiet revolution from within the establishment—a modernization strategy built for large-scale insurers who need transformation without chaos.

As digital expectations rise, this launch could help traditional insurers close the experience gap—delivering the speed and personalization customers have come to expect, with the stability regulators demand.

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