New collaboration will boost ad campaign performance with advanced audience targeting

Dstillery, a leader in AI ad targeting, proudly announces its new partnership with Index Exchange Inc., one of the world's largest independent supply-side platforms (SSPs). This collaboration, facilitated by Index Marketplaces, highlights the companies' commitment to helping brands and agencies navigate the complexities of the digital landscape through smarter and stronger ad targeting solutions.

Partnership Highlights

The Dstillery-Index Exchange partnership features Dstillery's extensive suite of audience solutions, which includes over 15,000 ID-based and ID-free® Pre-built segments now available directly in Index Marketplaces. Advertisers can easily access and activate these data-rich, off-the-shelf segments across various digital media channels, benefiting from enhanced control, efficiency, and transparency.

Central to this offering is Dstillery's unique 24-hour scoring technology, which identifies, refreshes, and scales audiences daily. This ensures that only the most intent-driven audiences are targeted, maximizing the effectiveness of advertising campaigns.

Expert Insights

"In today's fast-evolving ad tech environment, it's essential to have tools that not only perform but also adapt quickly to changing needs," said Jennifer Zeghibe, Senior Director of Strategic Partnerships at Dstillery. "Partnering with Index Exchange allows us to bring our innovative, data science-driven technology to a broader audience, helping advertisers maximize their campaigns on a premier platform."

This partnership signifies more than just a technological alliance; it represents the convergence of two industry leaders aiming to set a new standard for ad targeting.

Mutual Benefits

"Our newly established partnership with Dstillery ensures marketers can leverage our extensive network of media owners across all channels to maximize the reach and effectiveness of their campaigns," stated Paul Zovighian, VP of Corporate Development at Index Exchange. "We look forward to working together, leveraging cutting-edge technology to deliver exceptional value to our ecosystem."

With the Dstillery and Index Exchange partnership, advertisers gain access to powerful AI-driven audience solutions, empowering them to enhance campaign performance in an increasingly complex digital advertising landscape. This collaboration is poised to set new benchmarks in ad targeting and efficiency.