Partnership empowers brands and agencies with cutting-edge targeting technology and enhanced advertising performance

Dstillery, a leader in AI-driven ad targeting, has announced a strategic partnership with Onetag, an AI-powered curation platform. This collaboration integrates Dstillery’s advanced audience solutions with Onetag's Smart Curation platform, enhancing campaign effectiveness and targeting precision.

Key Features of the Integration

• Seamless Access:

  • Dstillery’s Models: Publishers and advertisers can now access Dstillery’s Pre-built models using ID-free® technology through Onetag’s private marketplaces (PMPs).
  • Pre-built Models: These models offer high performance and are powered by a blend of behavioral, demographic, search-based, and partner data.
  • Custom Built Models: Advertisers seeking personalized targeting can request customizable models from Dstillery.

• ID-free Technology:

  • Privacy and Scale: Dstillery’s ID-free technology provides privacy-safe targeting by predicting the value of an impression without user identity knowledge, ensuring effective and scalable programmatic ad campaigns.

Expert Opinions

• Filippo Gramigna, Co-CEO of Onetag:

  • Comment: “Integrating Dstillery's advanced technology with Onetag’s Smart Curation platform empowers advertisers to reach new users at scale while maintaining privacy and reducing waste in the programmatic ecosystem.”

• Evan Hills, Chief Commercial Officer of Dstillery:

  • Comment: “Our partnership with Onetag represents a significant advancement in adtech. By combining our AI innovations and ID-free technology, we offer unparalleled targeting precision and privacy, driving superior campaign performance and efficiency.”

Recent Developments

• Similarweb Collaboration:

  • Enhancement: Dstillery’s recent partnership with Similarweb further enhances its AI technology behind ID-free, leveraging insights into website usage to refine targeting capabilities.

• Industry Recognition:

  • Patents and Awards: Dstillery holds 21 patents in audience targeting technology and is recognized by major industry publications and associations, including AdExchanger, Adweek, Ad Age, Digiday, Business Intelligence Group, Fast Company, and IAB Tech Lab.

The integration of Dstillery’s audience solutions with Onetag’s Smart Curation platform marks a major advancement in AI-driven ad targeting. This partnership enhances privacy, targeting precision, and campaign effectiveness, setting a new standard for programmatic advertising.