DSPolitical’s first-party identifiers will be matched to the FreeWheel Identity Network’s industry leading graphs to achieve greater scale and optimal reach ahead of the presidential election.

DSPolitical, a leader in digital advertising for Democratic and progressive initiatives, has announced a groundbreaking partnership with Beeswax, FreeWheel’s demand-side platform. This collaboration aims to revolutionize voter-targeted Connected TV (CTV) advertising by integrating privacy-centric voter file data with sophisticated household-level identifiers through the FreeWheel Identity Network.

1. Partnership Overview:

• Collaborators: DSPolitical and Beeswax, leveraging FreeWheel’s Identity Network.
• Goal: Enhance the accuracy and scale of CTV advertising by integrating advanced targeting capabilities.

2. Innovation in Voter Targeting:

• First-Mover Advantage: DSPolitical is the first political digital advertising company to use the FreeWheel Identity Network for voter file data in CTV campaigns.
• Targeting Precision: The integration allows for unmatched reach, frequency, and scale by utilizing household-level identifiers.

3. Enhanced Advertising Capabilities:

• Accuracy and Scale: Improved targeting mechanisms through the FreeWheel Identity Network.
• Premium Inventory: Access to Beeswax’s expansive inventory ensures high-quality ad placements.

4. Executive Insights:

• Mark Jablonowski’s Statement: The partnership represents a significant advancement in CTV ad targeting, ensuring precise delivery of ads while maintaining privacy and brand safety.
• Mark McKee’s Statement: The collaboration sets a new standard for accuracy and efficiency in voter audience targeting, particularly as the 2024 presidential election approaches.

5. Impact on Political Campaigns:

• Election Season Importance: The ability to deliver targeted messages on CTV is crucial for engaging voters effectively.
• Competitive Edge: The integration provides clients with a distinct advantage in influencing voter behavior through enhanced CTV targeting.

The new partnership between DSPolitical and Beeswax, utilizing the FreeWheel Identity Network, marks a significant advancement in voter-targeted CTV advertising. By combining sophisticated household-level data with privacy-focused voter file integration, this collaboration promises to deliver unparalleled accuracy and scale in reaching and influencing voters as the 2024 presidential election approaches.