Dreamday and Quality Media have announced a three-year partnership with Boys & Girls Clubs of America, reinforcing their shared commitment to empowering and inspiring the next generation of marketing and communications professionals. As part of this initiative, the companies will contribute a minimum of $60,000 through 2027, alongside hands-on mentorship and volunteering efforts across the U.S.

This initiative, spearheaded by Dreamday and Quality Media Founder/Co-founder Lauren Kleinman, is aimed at increasing diversity and opportunities for youth in the communications and paid media industries.

Highlights of the Partnership

1. Financial Contributions & Revenue Sharing

• $60,000 minimum pledged by Dreamday and Quality Media over three years.
• The Quality Edit, Quality Media’s owned publication, will donate a portion of its affiliate shopping revenue, making it one of the few online destinations where purchases directly contribute to Boys & Girls Clubs of America.

2. Nationwide Mentorship & Volunteer Efforts

• Employees from both companies, spanning 18 states, will volunteer at local Boys & Girls Clubs.
• Interactive workshops and mentorship programs will help club members build marketing, communications, and professional development skills.
• Programs will focus on creativity, self-care, and career readiness to inspire confidence and prepare youth for future success.

3. Driving Diversity in Communications & Paid Media

• The initiative seeks to bridge the gap in diversity and access to opportunities in marketing and public relations.
• Members will gain exposure to Performance PR, performance marketing, and media careers, areas with limited representation of underprivileged youth.
• By fostering an inclusive pipeline of future professionals, this partnership will drive innovation and representation in the industry.

Leadership Perspective

Lauren Kleinman, a long-time supporter and annual Youth of the Year judge for Boys & Girls Clubs of America, emphasized the importance of creating equitable opportunities:
"Boys & Girls Clubs of America create safe, supportive spaces where kids can thrive, opening doors to equal opportunities and diverse perspectives. By empowering young people with real-world skills in marketing and media, we’re investing in a more inclusive, innovative future for our industries."

Through financial contributions, mentorship, and hands-on support, Dreamday and Quality Media’s partnership with Boys & Girls Clubs of America is set to create meaningful, lasting change in the lives of young people. By equipping the next generation with the skills and confidence to explore careers in communications, media, and marketing, this initiative will help shape a more diverse and innovative industry landscape.