When Snowflake releases its Modern Marketing Data Stack report, it’s more than a victory lap—it’s a glimpse into where marketing technology is headed. In its 2026 edition, Snowflake has named Domo a Business Intelligence (BI) “One to Watch”, highlighting the company’s ability to deliver real-time insights and measurable ROI in an AI-first marketing landscape.

Why It Matters

Snowflake analyzed the tech stacks of more than 11,100 customers to identify which tools marketers are actually using to power growth. The report spans 13 categories, from analytics to activation, and underscores how AI, privacy, and data consolidation are rewriting the martech and adtech playbook. Landing on the list signals that Domo is gaining traction among enterprise marketers looking to cut through data sprawl.

What Sets Domo Apart

Domo’s AI-powered data products platform earned recognition for helping companies get a live pulse on campaign performance, customer behavior, and marketing ROI—without compromising governance or scalability. That speed is crucial in a world where a stalled data pipeline can mean missed opportunities and wasted ad spend.

Mark Boothe, Domo’s CMO, pointed to the Snowflake partnership as a key differentiator: “Being recognized once again speaks to our deep collaboration with Snowflake, enabling customers to seamlessly integrate, transform, and analyze their data without losing governance or scalability.”

Snowflake’s Stamp of Approval

Snowflake CMO Denise Persson framed Domo’s recognition as proof of its growing relevance in BI: “Domo’s growth with Snowflake has led to its recognition as a key technology to watch, delivering solutions that address the ever-evolving needs of marketers.”

In other words, marketers aren’t just buying into Domo’s dashboards—they’re betting on its ability to turn sprawling datasets into something actionable, fast.

The Bigger Picture

For Domo, the “One to Watch” label is more than marketing kudos. It positions the company within a competitive BI field that includes Tableau, Power BI, and Looker—all of which are racing to blend AI-driven insights with usability. Domo’s recognition suggests it’s carving out a niche by pairing Snowflake’s AI Data Cloud muscle with its own simplified, business-user-friendly interface.

With enterprises under pressure to prove ROI on every dollar, BI tools that can unify marketing data and surface insights in real time aren’t just nice-to-have—they’re survival tools. And Snowflake’s nod indicates that Domo is inching closer to the top tier of platforms enabling that shift.

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