DOmedia, the largest platform for planning and buying out-of-home (OOH) media, is transforming the advertising landscape by offering its premium search, RFP, and contract management tools free of charge to new advertisers and agencies. This move makes powerful media buying solutions more accessible and empowers smaller agencies to compete with major industry players.

Features of DOmedia Lite

1. Comprehensive Search Capability

• Access the world’s largest directory of OOH inventory.

• Explore listings from over 1,400 media suppliers across static and digital formats.

• Simplify media discovery with refined filtering and targeting options.

2. Streamlined RFP Management

• Create and manage Requests for Proposals easily within the platform.

• Communicate with multiple sellers through a single interface.

• Compare offers side-by-side to optimize campaign performance.

3. Contracting Tools for Seamless Workflow

• Build, modify, and track media contracts centrally.

• Integrate with DOmedia’s existing reporting tools for transparency and efficiency.

• Reduce operational friction with end-to-end contract management.

Why This Matters for Agencies

• Democratization of Media Buying: Agencies of all sizes can now access tools used by top players in the industry.

• Opportunity to Scale: Start with the free Lite version and scale up as business needs evolve.

• Training and Support: Agencies can better train teams and enhance internal workflows with best-in-class tools.

Voices from DOmedia Leadership

• Jeff R. Lamb, CTO: “By making these tools free, we're helping more agencies succeed in the OOH space.”

• Maya Dittmer, Product Manager: “This initiative lowers the barrier to entry and supports agencies on their growth journey.

DOmedia Lite offers an unmatched opportunity for new agencies and advertisers to explore and thrive in the OOH space without upfront investment. The free access to these professional-grade tools signifies DOmedia's commitment to modernizing and equalizing the media buying industry.

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