In the crowded world of healthcare marketing, timing and context can make or break engagement with physicians. Doceree, the AI-powered operating system for healthcare marketing, is aiming to solve that with its latest innovation: Premium Programmatic.

The platform is designed to reach healthcare professionals (HCPs) precisely when they are consuming clinical content—reading journals, researching treatment options, or exploring new clinical insights. According to Doceree, this is the moment when physicians are most receptive to information and shaping their prescribing opinions.

Precision Meets Scale

Unlike traditional programmatic solutions, Premium Programmatic combines scale, clinical relevance, and innovative formats. Doceree’s platform now allows life sciences marketers to deliver brand messages at the exact moment physicians are searching for answers, making impressions more meaningful and actionable.

Founder and Global CEO Harshit Jain framed it as a leap forward:

“Premium Programmatic brings precision, personalization, and context to every impression. We're meeting HCPs at the point of intellectual curiosity—when they're most receptive to information—with unmatched relevance, reach, and responsibility.”

He added that the platform solves a common challenge in healthcare marketing: the limitations of large, inflexible endemic platforms. Premium Programmatic offers a more interconnected, agile, and intelligent ecosystem, where every impression is contextually relevant, identity-verified, and optimized for format.

Premium Programmatic is purpose-built for how physicians think, search, and learn, offering three main advantages:

1. More Reach

• Largest verified HCP network with 6M+ authenticated professionals across 45+ specialties

• Integration with 2,000+ specialist medical platforms, including journals, news portals, educational sites, and physician communities

2. More Context

• 7M+ clinical terms mapped via Doceree’s patented MeSH-based taxonomy

• Real-time contextual targeting ensures brand messages appear only alongside relevant medical content

• Deterministic NPI-based identity matching enhanced with device/IP data and specialty-level filters

3. More Formats

• Beyond display: programmatic delivery of sponsored scientific articles, branded case studies, CME partnerships, and expert-driven features

• Formats optimized for physician learning, turning marketing impressions into meaningful medical dialogues

• Integrated AI-powered sales rep coming soon, providing HCPs round-the-clock access to personalized content

Healthcare marketing is increasingly moving toward precision, personalization, and accountability. While broader programmatic platforms often struggle with relevance or verification, Doceree’s solution ties every impression to verified HCP identities and clinical context, reducing wasted spend and improving engagement.

The platform also signals a larger industry trend: life sciences marketers are shifting from generic display campaigns to content-driven, educational formats that support real medical decisions—an approach likely to improve both ROI and physician trust.

For brands, the implications are clear: targeted programmatic campaigns can now reach physicians at the point of learning, not just while scrolling a generic site, turning advertising into actionable clinical dialogue.

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