Doceree, the world’s first global network of physician-only platforms for programmatic messaging, is proud to announce the appointment of Karima Sharif as Senior Vice President – Strategic Accounts. Karima brings over two decades of experience in healthcare media and marketing to the company, where she will focus on strengthening Doceree's strategic partnerships and delivering scalable solutions for pharmaceutical brands across the company’s global markets.

A Powerhouse in Healthcare Marketing

Known as the "Fresh Princess of Media," Karima has built an impressive career marked by expertise in omnichannel strategy, multicultural marketing, and full-funnel media execution across both DTC and HCP audiences. She has led the marketing journeys of 100+ pharmaceutical and medical device brands across various therapeutic categories and is celebrated for her work at top agencies such as CMI/WPP, Publicis, and IPG MediaBrands, managing multi-million-dollar media budgets.

At Doceree, Karima’s role will focus on driving growth, innovation, and value creation for strategic accounts.

"I'm thrilled to join Doceree at such a pivotal moment in its journey," said Karima Sharif, SVP – Strategic Accounts at Doceree. "The company is truly leading change in the healthcare ecosystem by redefining how pharma marketers engage with HCPs through data-driven, platform-first strategies. I look forward to contributing to this incredible mission and driving meaningful impact alongside a team that's shaping the future of healthcare marketing."

Leadership and Innovation in Healthcare Marketing

Karima’s leadership in building meaningful partnerships and high-performing teams has been recognized across the industry. She has received accolades like In Vivo’s 2022 Rising Leader in Healthcare and DTC Perspectives’ 2022 Agency Vanguard Award for her work in inclusive marketing and data segmentation. Karima is also known for championing diversity and inclusion in the industry, where she has led important conversations on the need for equitable campaigns.

"At Doceree, we are committed to elevating HCP-patient conversations by improving how pharmaceutical brands connect with healthcare professionals in the digital world," said Kamya Elawadhi, Chief Client Officer at Doceree. "Karima’s deep expertise in media strategy, inclusive messaging, and full-funnel execution will be pivotal in driving stronger outcomes for our partners and enhancing the overall HCP engagement ecosystem."

A Leader in Advocacy and Diversity

Karima’s impact extends beyond marketing into advocacy and mentorship. She is the cofounder of the Women of Color Affinity Group, and has served as the former Operating Board President of North America for the Healthcare Businesswomen’s Association (HBA). Additionally, Karima mentors emerging women leaders through her involvement with Sherunsit.org.

Looking Ahead

As Doceree continues to redefine programmatic messaging in the healthcare space, Karima Sharif’s leadership will be instrumental in shaping the company’s strategic vision, while ensuring that pharmaceutical brands can connect with healthcare professionals in more effective, data-driven ways.