Graham to lead DISQO’s growth efforts, helping businesses better understand their audiences and measure the full brand experience

DISQO announced the appointment of Neil Graham as its new Chief Revenue Officer. With over 25 years of experience in strategic revenue and sales management, Graham is set to lead DISQO’s Sales teams as the company scales its innovative brand experience platform.

Graham's Role and Responsibilities

• Business Growth Focus: Graham will concentrate on overall business growth at DISQO.
• Sales and Go-To-Market Strategy: He will lead the sales strategy and market approach.
• Demand Generation: He will oversee demand generation initiatives.
• Sales Operations and Enablement: Ensuring efficient sales operations and enhancing sales capabilities.
• Customer Success Partnership: Collaborating with the Customer Success team to drive client value and insights into brand building.

Leadership and Expertise

• Significant Milestone for DISQO: CEO Armen Adjemian highlights Graham's appointment as a key milestone.
• Track Record: Graham has a proven history of driving revenue growth and building high-performing sales teams.
• Previous Experience: At Performio, Graham significantly expanded the company’s global operations and achieved new revenue milestones.

DISQO's Brand Experience Platform

• Consumer Base: Powered by over 2.3 million consumers.
• Product Offerings: Includes Brand Lift and Outcomes Lift.
• Measurement Capabilities: Provides full-funnel, person-level measurement across digital, social media, TV, audio, and OOH.
• Innovative Approach: DISQO’s identity-based platform offers a comprehensive view, eliminating the guesswork of traditional siloed measurement.

Personal Background

• Education: Dual major in International Relations and Economics from Syracuse University.
• Residence: Lives in the greater San Francisco Bay Area with his family.

Neil Graham’s extensive experience and strategic vision are set to propel DISQO’s growth and enhance its brand experience platform. His leadership will be instrumental in driving both customer success and revenue growth as DISQO continues to innovate in the advertising measurement space.