Discord is expanding its successful Video Quests advertising format to mobile devices, marking its first mobile ad offering. The move significantly broadens advertiser reach while maintaining Discord’s commitment to reward-based, user-first advertising.

Pilot launch: June 2025

"Expanding to mobile is a natural evolution. This will provide brands access to Discord's highly engaged, cross-platform audience." – Peter Sellis, SVP, Product, Discord

The Evolution of Quests on Discord

Quests launched in 2024 to drive game discovery through rewarded ads.
Video Quests expanded advertising beyond gaming to Media & Entertainment.
The mobile expansion will further boost brand awareness campaigns with full-screen, opt-in video ads.

How Video Quests & Play Quests Work

Video Quests -Designed for brand awareness, ideal for trailers, DLC drops, and major announcements.
Play Quests – Encourages gameplay & streaming, rewarding players for engagement.

Brands like Diablo, Street Fighter, and Dune: Prophecy have already leveraged Quests for high engagement and premium ad experiences.

Successful Quest Campaigns

Genshin Impact (miHoYo): Play Quest drove 80% playtime increase during an update launch.
Dune: Prophecy (Max): First-ever Video Quest trailer achieved an 85% completion rate.
The First Descendant (Nexon Games): Video Quest generated 1M+ completions, with 10% organic shares.

Looking Ahead

Expect more advertiser opportunities in mobile gaming, entertainment, and interactive brand campaigns.

Stay tuned for the June 2025 launch and discover how Discord’s Video Quests can amplify your brand.