Digital Wave Technology has been named a "Vendor to Watch" in the IDC MarketScape for Worldwide Retail Promotions Management, 2024-2025. The company is gaining attention for its AI-native enterprise solutions designed to streamline data management and optimize retail, consumer goods, and healthcare operations.

1. Recognition in IDC MarketScape:

   • Digital Wave Technology’s AI/GenAI native ONE platform has earned recognition as a leading solution in the IDC MarketScape for Retail Promotions Management.
   • The report highlights the company’s capabilities in providing AI-powered solutions for promo planning, optimization, and other critical business functions.

2. Key Features of Digital Wave’s ONE Platform:

   • AI/GenAI Native Architecture: The ONE platform integrates all product and customer data into a single, accessible location, eliminating data silos and ensuring consistent, accurate data across all enterprise applications.
   • Low-Code/No-Code Platform: The platform enables rapid application development, significantly reducing development time and cost.
   • Extensibility: Digital Wave’s solutions are highly configurable, allowing businesses to tailor them to meet specific operational needs.

3. Enterprise Solutions Offered by Digital Wave:

   • Promo Planning and Optimization: Helps businesses optimize their promotional strategies to improve effectiveness and profitability.
   • Additional Enterprise Solutions: Includes PIM/PXM, Merchandise Planning, Assortment Planning, Lifecycle Pricing, Allocation, Replenishment, Order Management, and GenAI Content Management and Marketing.

4. CEO’s Statement:

   • “Digital Wave Technology is honored to be included as a vendor to watch in this report,” said Lori Schafer, CEO of Digital Wave Technology. “Our platform enables best-in-class pricing solutions alongside a host of enterprise-ready operations and marketing solutions, made possible by unifying company data into a single source of truth.”

Digital Wave Technology’s inclusion in the IDC MarketScape underscores its leadership in delivering cutting-edge solutions for the retail industry. By providing AI-driven data integration and highly configurable enterprise solutions, Digital Wave continues to innovate and drive efficiency across the retail, consumer goods, and healthcare sectors.