Published on : Nov 17, 2022
The digital marketing analytics demand in the Canada is expected to increase at a robust 19.3% CAGR over the forecast period. Large Enterprises Prefer Digital Marketing and Web Analytics Solutions for Better Performance
The global digital marketing analytics market stood at US$ 4.2 Bn in the year 2021 and is expected to reach US$ 27.2 Bn by the year 2031 at a remarkable CAGR of 20.5% between 2021 and 2031.
Digital marketing enables collection of data of enterprise business through various online channels. These analytical tools are of utmost use when it comes to reviewing real time data, providing information on traffic sources, and supplying keyword used in the market plans.
Cloud-based analytical tools are preferred as they happen to be web-based apps. As such, there is no need for installation of hardware or software. Plus, there are advanced visualization techniques being floated with comprehensive dashboards, which makes the solutions more accessible, comprehensive, and simple to operate.
Huge enterprises go for digital marketing and web analytics solutions to obtain better performance. The social media platforms are also compelling the marketers to give a thought about investments in online marketing data analysis. The software does track, optimize, and benchmark the performance of social media across every platform.
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At the same time, the fact that there is lack on the part of data integrity with cross platforms may restrain the digital marketing analytics market in the forecast period. Another challenge faced is that of dearth of transparency in the sourcing of data along with gap in data owing to improper governance. These things need to be fixed, so as to take advantages of digital marketing analytics market.
Future Market Insights has walked through these nitty-gritties with insights in its latest market study entitled ‘Digital marketing Analytics Market’. Its holistic team of analysts and consultants is there to execute the things, with both – micros and macros in place and bottom-up approach to look into.
Key Takeaways from Digital Marketing Analytics Market
“There has been an ever-increasing demand for various digital marketing analytics platforms like email marketing, social media marketing, SEO marketing, content marketing, PPC marketing, display marketing, and video marketing for understanding and improving digital channel user experience. These platforms are bound to keep the cash registers ringing for digital marketing analytics market going forward”, says an analyst from Future Market Insights.
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What more into Digital Marketing Analytics Market?
Digital Marketing Analytics Market Outlook by Category
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Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Technology Innovation / Development Trends
4. Pricing Analysis
4.1. Pricing Analysis, By Solution
4.2. Average Pricing Analysis Benchmark
5. COVID-19 Pandemic Crisis Impact Analysis
5.1. Impact of COVID-19 Pandemic Crisis on Digital Marketing Analytics Market
5.1.1. Pre-COVID-19 Analysis
5.1.2. Post-COVID-19 Analysis
5.2. Expected Recovery/Growth Scenario (Short-term / Mid-term / Long-term)
5.3. Key Action Points for Digital Marketing Analytics Vendors