Groundbreaking Solution Offers Global Enterprises Alternate Geographical Boundaries to Improve Insights Surrounding Local Audiences, Markets, and Trends

Digital Element, a global leader in IP geolocation technology, has introduced the Alternate Area Database (DB), a groundbreaking enhancement to its NetAcuity IP Geolocation solution. This innovative database allows businesses to leverage alternative geographical boundaries beyond traditional postal codes for more precise global IP geolocation.

• Alternate Area DB:

  • Enhanced Segmentation: Provides businesses with the ability to use Statistical Area Level 1 (SA1) boundaries from the Australian Bureau of Statistics, offering more detailed geographical segmentation compared to traditional postal codes.
  • Coverage: Segments Australia's 26 million population into 61,000 SA1 zones, a significant improvement over the 3,300 postal codes previously used.

• Advancements:

  • Improved Local Insights: Offers enhanced local insights while preserving digital privacy, allowing businesses to gain a more nuanced understanding of regional trends.
  • Global Expansion: Future plans include extending the Alternate Area DB to include Germany’s PLZ8 and France’s IRIS statistical areas.

• Applications:

  • Advertising: Enhances targeting capabilities by providing more granular geographic data.
  • Cybersecurity: Helps firms improve their understanding of regional dynamics for better security measures.
  • Retail: Assists retailers in refining market strategies with detailed demographic information.

Quotes
Vinod Kashyap, Chief Product Officer of Digital Element, stated, “Traditional postcode-level data has been the industry standard for decades but companies often need an alternate look into the geographies where they do business. This new database enhances current practices by leveraging statistical areas to provide enhanced local insights while maintaining an individual’s digital privacy.”

The launch of the Alternate Area DB marks a significant advancement in IP geolocation technology. By providing businesses with more detailed geographical data, Digital Element enables better decision-making and strategic planning across various sectors, from advertising to cybersecurity and retail.