marketing analytics
DiGGrowth Achieves SOC 2 Type II Compliance and Launches Predictive Lead Scoring
DiGGrowth Achieves SOC 2 Type II Compliance and Launches Predictive Lead Scoring
PR Newswire
Published on : May 17, 2024
DiGGrowth announces its achievement of SOC 2 Type II compliance and the launch of predictive lead and account scoring functionality, marking significant advancements in data security and marketing analytics capabilities.
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SOC 2 Type II Compliance:
- DiGGrowth's attainment of SOC 2 Type II compliance underscores its commitment to data security and integrity, offering businesses assurance as they leverage advanced marketing analytics.
- Compliance with SOC 2 Type II standards ensures that DiGGrowth meets stringent criteria for security, availability, processing integrity, confidentiality, and privacy of customer data.
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Predictive Lead and Account Scoring:
- The new functionality revolutionizes lead and account tracking by leveraging AI-powered predictive scoring.
- Taran Nandha, Founder and CEO of DiGGrowth, highlights the significance of predictive lead and account scoring in enhancing business efficiency and prioritizing efforts effectively.
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Efficiency and Predictive Precision:
- Arpit Srivastava, Product Head & Co-Founder at DiGGrowth, emphasizes the importance of data-driven decision-making in achieving growth and efficiency.
- The predictive lead and account scoring functionality enables businesses to tailor scoring criteria based on unique characteristics, optimizing marketing efforts and maximizing ROI.
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Impact on Marketing Strategy:
- In today's competitive landscape, true success lies in informed decision-making driven by accurate data insights.
- DiGGrowth's innovative approach to lead and account scoring empowers businesses to optimize marketing strategies, driving growth without compromising efficiency.
With SOC 2 Type II compliance and the launch of predictive lead and account scoring functionality, DiGGrowth reinforces its position as a trusted partner for businesses seeking data security and advanced marketing analytics capabilities. By harnessing AI-driven insights, businesses can navigate the competitive market landscape with confidence, driving growth and efficiency simultaneously.
