Aurora Payments, a leading full-service payment solutions provider, has announced the appointment of Derek Dean as Chief Revenue Officer (CRO) and Head of Commercial. Dean will spearhead the company’s revenue and marketing initiatives, leveraging his 25+ years of experience in technology and software to lead high-performing teams and drive growth. Reporting directly to CEO Brian Goudie, Dean’s appointment marks a strategic move to bolster Aurora Payments' position in the SMB payment solutions market.

• Leadership Vision and Expertise

  • Derek Dean has a proven track record in corporate transformation and revenue growth.
  • Former roles include President and CRO at Syndigo, and Senior VP of Sales at Evercommerce.
  • At Evercommerce, he achieved 60% revenue growth in two years and integrated nine acquisitions into a unified platform.
  • Started his career at RELX, ascending to VP of Sales and P&L leader managing a team of 150.

• CEO’s Perspective on Dean’s Appointment

  • Brian Goudie, CEO of Aurora Payments, emphasized Dean’s ability to align strategic marketing and sales initiatives with market analysis and customer insights.
  • Dean’s expertise is expected to accelerate the adoption of Aurora’s payment-agnostic solutions for SMBs.

• Dean’s Vision for Aurora Payments

  • Dean highlighted Aurora’s innovation in payments and fintech as a driving factor behind his decision to join.
  • He aims to enhance SMB operations by leading sales and marketing teams to expand the adoption of Aurora’s purpose-built solutions.

• Aurora Payments’ Recent Strategic Initiatives

  • Launch of flagship products, ARISE and Calendarise, designed to streamline payment processes for SMBs.
  • Other proprietary solutions include:
    • ARISE: Payment-agnostic platform for mid-market transactions.
    • Aurora-in-One (AiO): Terminal and business operations management for retail environments.
    • Calendarise: Comprehensive POS system for service-based SMBs.
    • NailSoft: All-in-one nail salon management system.
    • RISE CRM: Cloud-based CRM for managing and scaling businesses.

Derek Dean’s appointment as CRO represents a pivotal moment for Aurora Payments as it continues its trajectory of growth and innovation. With a robust suite of solutions tailored for SMBs, coupled with Dean’s leadership, Aurora is well-positioned to drive operational efficiencies, boost revenue, and strengthen customer loyalty in the payments and fintech industry.