Dentsu announces the launch of its new global brand proposition, "Innovating to Impact", symbolizing its dedication to driving growth through innovation and transformative practices. This milestone reflects Dentsu's rich history of over 120 years and its commitment to delivering positive outcomes for clients and society.

1. Brand Proposition Overview:

   • "Innovating to Impact" encapsulates Dentsu's commitment to driving growth through innovation.
   • Leveraging transformative creativity, media, data, and technology to achieve positive outcomes.

2. Collaborative Development:

   • Developed collaboratively by Dentsu teams worldwide, reflecting a collective dedication to innovation.
   • Represents Dentsu's pledge to deliver outcomes that drive business growth and societal impact.

3. Leadership Perspective:

   • Hiroshi Igarashi, President & Global CEO of Dentsu, emphasizes the company's commitment to setting trends, not following them.
   • "Innovating to Impact" signifies Dentsu's promise to push boundaries and drive experience and business transformation.

4. Creative Development:

   • Led by Riccardo Fregoso, Chief Creative Officer of Dentsu Creative Italy, and Yoshihiro Yagi, Executive Creative Director of Dentsu Inc. Japan.
   • Reflects Dentsu's heritage of over 120 years and its culture of innovation.

5. Market Positioning:

   • Dentsu positioned as an integrated growth and transformation partner, leveraging global leadership brands for deep expertise.
   • Focus on delivering integrated growth by combining innovation with outcome-driven strategies.

6. Showcasing at Cannes Lions Festival:

   • Dentsu's new brand proposition to be showcased at Cannes Lions Festival, reflecting principles of "Innovating to Impact".
   • Dentsu Beach House programming and design to embody the essence of the brand proposition.

Dentsu's "Innovating to Impact" represents a significant milestone in the company's journey, embodying its commitment to innovation, growth, and positive societal impact. As Dentsu continues to push boundaries and set trends, its new brand proposition sets the stage for transformative experiences and business outcomes.