Bidease, a leading programmatic advertising platform, has announced the hiring of Dennis Mink as its new Chief Marketing Officer. Dennis, with extensive experience in the ad tech industry, will lead Bidease's global marketing strategy, focusing on brand building, demand generation, and expanding market presence. His appointment marks a significant step in Bidease's growth plans as the company continues to innovate and deliver top-tier programmatic solutions to marketers worldwide.

Bidease, a leading programmatic advertising platform, has appointed Dennis Mink as the new Chief Marketing Officer (CMO). In his role, Mink will lead Bidease’s global marketing strategy, aiming to drive growth and expand the company's presence in key regions worldwide.

1. Dennis Mink’s Appointment as CMO

• Dennis Mink joins Bidease as the new Chief Marketing Officer.
• He will oversee global marketing efforts, focusing on brand strategy, demand generation, content marketing, and product marketing.
• Mink aims to strengthen Bidease's market presence and support its mission to deliver innovative programmatic solutions.

2. Dennis Mink’s Background and Experience

• Mink has extensive experience in the ad tech industry, known for building and scaling marketing operations in high-growth companies.
• Previously, he played a crucial role at Liftoff, where he led marketing efforts that helped the company grow from $5 million to over $1 billion in revenue.
• Mink’s expertise includes demand generation, brand building, and community-driven marketing.

3. CEO Boris Abaev’s Statement

• Bidease CEO Boris Abaev expressed enthusiasm about Mink joining the team.
• Abaev highlighted Mink's deep understanding of the mobile advertising ecosystem and his visionary leadership style.
• Mink’s appointment is expected to drive Bidease’s next phase of growth and global expansion.

4. Dennis Mink’s Vision for Bidease

• Mink is eager to contribute to Bidease’s growth journey and leverage the company’s strong foundation.
• He aims to enhance customer engagement and drive new levels of growth through innovative marketing strategies.
• Mink looks forward to collaborating with the Bidease team to achieve these goals.

Dennis Mink’s appointment as Chief Marketing Officer marks a significant step in Bidease’s growth strategy. With his extensive experience in ad tech and a proven track record of scaling marketing operations, Mink is set to lead Bidease’s global marketing efforts, driving the company's mission to empower marketers with innovative programmatic solutions.