Company Ushers in a Bold New Direction with an Improved Sales Experience for Demandbase One™ and an Enterprise-Grade Rebrand

Demandbase, the leader in account-based go-to-market (GTM) strategies for B2B enterprises, has launched a new sales experience within Demandbase One™. This innovative offering equips sales teams with the precision, insights, and speed necessary to close deals faster, aligning sales and marketing efforts like never before.

The Importance of Unified Execution

Success in sales depends on how quickly and accurately teams can execute their strategies. Without clear signals and unified data, even the most skilled teams can struggle to act confidently. Demandbase One consolidates data across the GTM tech stack and transforms it into real-time insights, providing both sales and marketing teams with a single playbook to maximize every opportunity.

Leadership Insights

"With our reimagined sales and brand experiences, we're bringing sales and marketing together like never before," said Gabe Rogol, CEO of Demandbase. "By providing robust tools and real-time insights, sellers can focus on the right accounts, close deals faster, and personalize their outreach for dramatically better results. This launch is pivotal in our mission to align sales and marketing teams, empowering our customers to consistently exceed their revenue goals."

New Features in Demandbase One for Sales

The latest updates to Demandbase One for Sales include:

• Buying Groups for Sales: Sellers can now identify and engage not only the initial contacts but also other critical stakeholders involved in the decision-making process.

• Customizable Prescriptive Sales Dashboards: AI-driven dashboards offer sellers a clear view of which accounts, contacts, and buying groups to target, updated daily based on real-time buying signals and easily customizable.

• Contact Smart Scoring: This feature enhances sellers' confidence in reaching out to the right individuals within target accounts.

• Site Visit Intelligence: Sellers can activate timely and relevant messaging by tracking user interactions on their company's website.

• Action in Third-Party Channels: Integration with sales engagement platforms like Outreach, Salesloft, and Gong allows sellers to add records directly from Demandbase, streamlining their workflows.

Bridging the Gap Between Sales and Marketing

"B2B sales and marketing teams have historically operated on separate platforms," said Umberto Milletti, Chief R&D Officer at Demandbase. "This has often led to inefficiencies and misalignment. With Demandbase One, marketers and sellers utilize shared data and AI insights to coordinate on the same accounts, contacts, and buying groups. This alignment is crucial for maximizing revenue and minimizing waste—truly 'doing more with less.'"

A Fresh Brand Identity

In addition to the platform updates, Demandbase has reimagined its brand identity to reflect its commitment to innovation and leadership in the market. The new branding is sleek, clean, and tech-forward, creating a cohesive experience across the product, website, and all customer interactions.

With these enhancements, Demandbase One stands out as the most comprehensive and actionable GTM intelligence platform available, helping companies unify their teams, drive growth, and ensure every move counts.