DeepIntent, a prominent health advertising platform, has announced a strategic partnership with Everyday Health Group (EHG), a leading provider in consumer, patient, and provider education. This collaboration aims to offer agencies and brands prioritized access to a powerful, health-focused platform featuring premium, trusted, and reviewed health content. Designed to enhance brand-audience connections while addressing the demands for personalization and privacy, this partnership represents a significant advancement in health marketing.

• Partnership Overview:

  • DeepIntent and Everyday Health Group have formed a strategic alliance to enhance health advertising and content distribution.
  • The collaboration provides brands with priority access to a health-focused platform, offering premium, trusted, and reviewed content from EHG.

• Benefits and Features:

  • Premium Inventory Access:
    • Health marketers will gain first-look access to EHG’s extensive inventory, including top-tier properties such as Everyday Health, BabyCenter, WhatToExpect, MedPage Today, and EHG’s Trusted Care Access Portfolio (TCAP).
  • Enhanced Targeting and Data Integration:
    • The partnership will focus on creating enhanced targeting capabilities through EHG-branded audience segments.
    • Joint development of audience data from both companies will allow for precise engagement with health-focused users, improving campaign performance.
  • Platform Support:
    • The platform will support both Managed Service and Self-Service transactions, offering flexibility for health marketers.

• Strategic Impact:

  • DeepIntent’s Commitment:
    • Chris Paquette, CEO of DeepIntent, emphasized the alignment of this partnership with the company’s commitment to delivering safe, expansive, and premium inventory to effectively reach health-conscious audiences.
  • Everyday Health Group’s Excitement:
    • Tom Carr, SVP of Media & Data Strategy at EHG, highlighted the opportunity to leverage DeepIntent’s expertise in health data and intelligence to deliver impactful solutions and connect brands with health-conscious consumers and HCPs.

• Future Developments:

  • The partnership plans to introduce future audience and measurement products, further enhancing the ability to reach qualified health audiences.
  • Continuous innovation in targeting and audience development will be a key focus, driving improved results and engagement for health marketers.
    
    

The strategic partnership between DeepIntent and Everyday Health Group marks a significant step forward in health advertising, combining deep industry expertise with a robust health-focused platform. By providing premium content access and enhanced targeting capabilities, this collaboration aims to revolutionize how brands connect with health-conscious audiences, ensuring more precise and effective marketing strategies. The integration of advanced data and inventory solutions positions the partnership to drive impactful results and meet the evolving demands of the health marketing landscape.