Deepgram has added another milestone to its rapid rise in Voice AI. The company’s enterprise-grade text-to-speech model, Aura-2, has been named a 2025 Customer Experience Innovation Award winner by TMC’s CUSTOMER magazine.

The award highlights companies pushing customer experience forward across every touchpoint—including social channels, automated workflows, and AI-powered agents. And this year, Aura-2 stood out for one reason: it sounds great, but more importantly, it works great.

Built for Work, Not Entertainment

Most TTS models chase entertainment-quality voices. Aura-2 targets the enterprise instead. It is engineered to sound human in the places that matter most—contact centers, regulated workflows, and real-time digital agents.

It provides:

• Domain-specific pronunciation for complex vocabulary
  (drug names, legal terms, identifiers, structured data)

• Sub-200ms TTFB latency, crucial for live voice agents

• Human-like clarity and accuracy

• Pricing that scales for production workloads

The model is powered by Deepgram Enterprise Runtime (DER), which supports deployments across cloud, VPC, and on-prem environments. DER also enables model hot-swapping and real-time optimization, both rare capabilities in the TTS market.

Industry Recognition

TMC CEO Rich Tehrani praised Deepgram for raising the bar on customer experience technology. He highlighted Aura-2 as a model that delivers performance across all customer engagement channels, not just synthetic voice demos.

Deepgram CMO Praveen Rangnath framed Aura-2 as a turning point in enterprise TTS. According to him, the model redefines what production-ready voice AI must deliver—speed, accuracy, consistency, and reliability.

Why Aura-2 Matters

Enterprises are adopting real-time AI agents at unprecedented speed, but most TTS tools still struggle with latency, scaling, and proper pronunciation under load.

Aura-2 directly targets those gaps. Its performance profile makes it suitable for industries where every millisecond and every mispronounced value matters, from customer support to healthcare, fintech, and logistics.

Try Aura-2

Developers can test Aura-2 through a self-serve API, complete with documentation and a real-time playground.

Get in touch with our MarTech Experts.