Deep Sync, a leader in omnichannel identity, AI, and data solutions, has announced a new integration with MNTN, the premier Performance TV advertising platform. This partnership aims to enhance audience accuracy, targeting at the individual and household level, and boost conversions for MNTN’s customers, addressing the growing trend of programmatic CTV advertising.

1. Integration Overview:

• Objective: Optimize audience targeting and conversions for MNTN's CTV advertisers.
• Features: Enhanced accuracy in household-level targeting and reduced inefficient impressions.

2. Benefits of the Integration:

• Improved Onboarding: MNTN advertisers can leverage Deep Sync’s deterministic identity spine for superior customer onboarding.
• Enhanced Targeting: More effective household-level targeting and reduced wasted spend.
• Increased ROI: Better campaign performance and higher return on investment (ROI) through precise targeting.

3. Deep Sync’s Identity Spine:

• Coverage: Represents 97% of U.S. consumers and 85% of U.S. businesses.
• Data Quality: Updated weekly with high-quality offline and online data sources.
• Targeting Capabilities: Includes detailed data on consumers, businesses, students, new movers, new homeowners, and more.

4. Leadership Quotes:

• Jeff Teng, VP, Business Development, MNTN: Emphasizes the importance of high-quality data for effective household-level targeting and maximizing campaign ROI.
• Pieter De Temmerman, CEO, Deep Sync: Highlights the commitment to precision in audience engagement and the benefits of the integration for CTV advertisers.

5. Industry Context:

• Market Trend: Three-quarters of CTV advertising is purchased programmatically, driving the need for effective targeting solutions.

The integration between Deep Sync and MNTN marks a significant advancement in CTV advertising, providing advertisers with enhanced targeting precision and improved campaign performance. This partnership underscores a commitment to delivering high-quality, effective solutions for the evolving needs of digital advertising.