Data Decisions Group (DDG), a leading provider of data, analytics, and behind-the-firewall MarTech solutions, has announced the appointment of Graham McWhorter as President and Chief Operating Officer (COO). In this role, McWhorter will be responsible for driving DDG’s strategic vision, operational excellence, and overall business growth across all areas.

• Graham McWhorter’s Role and Responsibilities

  • Graham McWhorter joins DDG as President and COO, bringing a wealth of experience in driving growth and enhancing operational performance.
  • He will oversee key operational functions including sales, marketing, product development, customer success, finance, and human resources.
  • McWhorter will play a critical role in scaling DDG’s proprietary solutions, such as REACH and marketing lakehouses, which help clients optimize marketing ROI while protecting data privacy.

• CEO’s Perspective on McWhorter’s Appointment

  • Mike Hail, CEO and founder of DDG, praised McWhorter’s dynamic leadership and proven track record in growth and strategic initiatives.
  • Hail highlighted McWhorter’s experience in developing tech-enabled marketing solutions and leading high-growth companies as key to DDG’s continued expansion.

• Background and Experience of Graham McWhorter

  • Prior to joining DDG, McWhorter served as CEO of 3S Health, where his strategies led to the company’s successful acquisition.
  • He also spent six years at private equity firm American Securities, leading commercial excellence across the firm’s portfolio.
  • McWhorter has a background with McKinsey & Company and started his career in merchandising at The Home Depot.
  • He holds an MBA from Harvard Business School and a BA in Economics and Public Policy Studies from Duke University.

• McWhorter’s Vision for DDG

  • McWhorter expressed excitement about leading DDG and contributing to its innovative, privacy-first marketing solutions.
  • He emphasized the importance of DDG’s offerings in healthcare, insurance, financial services, and other industries for improving marketing ROI.
  • McWhorter looks forward to collaborating with DDG’s team to drive growth and innovation in line with the company’s mission.

Graham McWhorter’s appointment as President and COO marks a significant step for DDG as it continues to expand its data-driven, privacy-focused marketing solutions. With his extensive experience in operational leadership and strategic growth, McWhorter is well-positioned to drive DDG’s vision and deliver superior value to its customers.