As enterprise digital experiences grow more complex—and less forgiving—Dataweavers is sharpening its commercial edge. The platform operations company has appointed Cüneyt Uysal as Vice President of Sales, North America, and Jill Roberson as Vice President of Global Marketing, signaling a clear push to scale adoption as demand accelerates for modern digital operations platforms.

The hires arrive at a moment when digital experience (DX) teams are under mounting pressure. Customers expect fast, always-on, consistent digital interactions, while enterprises grapple with ballooning cloud complexity, rising operating costs, and brittle infrastructure. Dataweavers’ bet is that execution—not just tooling—has become the decisive differentiator.

From Infrastructure Headaches to Execution Advantage

Founded to address what many enterprises quietly struggle with, Dataweavers positions itself as a platform operations layer for digital experience ecosystems. Instead of forcing organizations to stitch together cloud infrastructure, DevOps tooling, and platform management on their own, the company provides a standardized foundation designed for reliability, performance, and scale.

That pitch appears to be resonating. Dataweavers counts Toyota, Global Payments, QBE, and Rio Tinto among its enterprise customers, reflecting traction across industries where downtime and inconsistency are costly—financially and reputationally.

“Enterprises don’t win digital experience with tools alone—they win with execution,” said Ben Shapiro, Founder and CEO of Dataweavers, underscoring a sentiment that’s increasingly echoed across the MarTech and DX landscape. As stacks become more composable and cloud-native, the operational burden hasn’t disappeared—it’s multiplied.

Why These Hires Matter Now

The appointments are less about filling roles and more about aligning leadership with market reality.

A Marketing Mandate That Goes Beyond Awareness

As VP of Global Marketing, Jill Roberson takes on the task of reframing platform operations as a business-critical discipline, not just an engineering concern. That’s a notable shift. Historically, uptime, performance, and reliability lived deep in IT conversations. Today, they’re inseparable from growth, retention, and brand trust.

“Customer expectations have never been higher, and there is no tolerance for slow, inconsistent, or unreliable digital experiences,” Roberson said. Her framing reflects a broader industry trend: operational excellence is now a front-line growth lever, not back-office hygiene.

For Dataweavers, this means educating the market on why platform ops deserves the same strategic attention as CMS selection, personalization engines, or commerce platforms—especially as DX leaders confront tighter budgets and higher scrutiny around ROI.

Scaling Enterprise Sales in a Crowded Market

On the revenue side, Cüneyt Uysal steps in as VP of Sales, North America, with a mandate to deepen enterprise relationships and expand footprint. Enterprise buyers are increasingly skeptical of “silver bullet” platforms, favoring solutions that demonstrably reduce complexity while accelerating time to value.

“Digital experience is the front door for every brand,” Uysal noted, pointing to the growing expectation that DX investments show measurable returns faster. Dataweavers’ value proposition—improved performance and security, lower operating costs, and faster innovation without infrastructure drag—aligns neatly with this demand.

The Bigger Picture: Platform Ops Enters the Spotlight

Dataweavers’ leadership moves reflect a larger shift across MarTech and enterprise IT. As organizations embrace composable architectures, headless CMSs, and best-of-breed stacks, operational consistency has become the weakest link.

Rival approaches—from hyperscaler-native tooling to DevOps-heavy frameworks—often leave enterprises managing complexity themselves. Platform operations vendors like Dataweavers are carving out a middle ground: abstraction without loss of control.

This is particularly relevant as AI-driven experiences, real-time personalization, and global rollouts raise the stakes for performance and reliability. A glitchy digital front door isn’t just annoying anymore—it’s a competitive liability.

What Comes Next for Dataweavers

With go-to-market leadership reinforced, Dataweavers says it will continue investing in product innovation, strategic partnerships, and global expansion. The implicit message: execution speed is no longer a nice-to-have; it’s a sustainable competitive advantage.

For enterprise digital leaders, the takeaway is clear. The battle for better digital experiences is shifting away from feature checklists and toward operational maturity. Vendors that can simplify, standardize, and scale execution may find themselves increasingly indispensable.

Dataweavers is betting that the market agrees—and these appointments suggest it’s gearing up for a much louder conversation.

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