DataCamp, the global leader in online learning for data and AI skills, has announced the acquisition of Dubai-based Optima, an AI-native learning platform built to personalize and accelerate digital skill-building. The deal marks a major step forward in DataCamp’s vision to deliver dynamic, adaptive, and human-centered learning experiences powered by artificial intelligence.

Optima’s AI-Native Learning Model
Founded by Yusuf Saber, Optima’s platform dynamically adjusts lessons, explanations, and feedback in real time—tailoring every interaction to the learner’s profile, background, and pace. The company’s AI-native approach is already used by major Middle Eastern tech players including Talabat and Careem, helping enterprises keep up with rapid technological evolution and workforce upskilling demands.

With the acquisition, Optima’s proprietary technology has been integrated into DataCamp’s curriculum, giving premium users access to an adaptive learning experience in many of the platform’s top-rated courses. Over the next six months, the integration will expand across the entire DataCamp ecosystem.

Strategic Vision and Leadership Alignment
Yusuf Saber, founder and CEO of Optima, joins DataCamp as Chief AI Officer, leading global AI operations from the UAE.

“Optima was built to embed intelligence directly into learning,” said Saber. “By bringing our AI-native experience into DataCamp’s global platform, we’re setting a new standard for how people learn online.”

Driving Enterprise AI Upskilling
The acquisition strengthens DataCamp’s leadership at a time when global enterprises are racing to future-proof their workforce. With AI evolving at record speed, organizations increasingly depend on platforms that can combine conceptual learning with hands-on skill development.

DataCamp’s AI-native model will give businesses a scalable way to personalize upskilling programs, bridging skill gaps across data analytics, machine learning, and applied AI use cases.

Business Momentum and Market Growth
DataCamp continues to experience strong business growth—cashflow positive and on track to surpass $100 million in annualized recurring revenue by 2026. With over 18 million learners and 6,000 B2B customers, the company serves employees from 80% of the Fortune 1000, spanning industries such as technology (Google, Uber), finance, retail, manufacturing, and pharmaceuticals (Pfizer, Roche).

“We’re moving beyond static, generic learning,” said Jonathan Cornelissen, co-founder and CEO of DataCamp. “The future of data and AI education lies in dynamic, adaptive, and human-centered experiences—and with Optima, we’re ready to define that future.”

Conclusion
The acquisition of Optima marks a pivotal moment in DataCamp’s evolution from an online learning platform to a full-scale AI learning ecosystem. By embedding intelligence into every learner’s journey, DataCamp aims to help global organizations accelerate transformation and build future-ready teams.

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