Data Ramp’s New fetchcx® Helps Businesses Clean Up Their B2B Data Mess

In a world where business data is messy, inconsistent, and frequently siloed, Data Ramp has launched a new version of fetchcx®—its flagship identity service—to bring clarity, compliance, and AI-readiness to enterprise information.

Unveiled today, the updated fetchcx® is designed to help organizations clean, associate, and enrich both consumer and business data—all without relocating sensitive assets. With a privacy-first architecture that processes data in place, the solution squarely addresses mounting concerns around security and compliance while enabling smarter marketing and analytics.

A New Take on B2B Identity Services

While many identity services zero in on consumer data, fetchcx® takes a dual-pronged approach: it helps organizations refine business identity data with the same rigor applied to consumer profiles. Key new capabilities include:

• Data Quality Improvement: Cleans up fragmented, inconsistent, or incomplete B2B data.

• Business ID Assignment: Connects the dots across disparate information sources with unique identifiers.

• Inline Firmographic Enrichment: Adds context like company size and employee count directly to raw data.

• Affiliate Marketing Readiness: Speeds up B2B partner program launches with clean, structured inputs.

• Lakehouse Compatibility: Works with platforms like Snowflake and Databricks to lay the groundwork for scalable, AI-ready datasets.

It’s a quiet revolution—ditch the heavy lifting of traditional data integration, and let fetchcx® sort and optimize data where it already lives.

Built for AI, Martech, and More

As AI-driven decision-making becomes the norm, businesses need data that’s both complete and context-rich. fetchcx® was built with exactly that in mind. It prepares enterprise data for consumption by AI models, martech stacks, and BI platforms—without requiring manual cleansing or risky data transfers.

"We're excited to now offer a data optimization service that works with B2B information," said Kim Addington, CEO of Data Ramp. "Our patented technology allows businesses to unlock the full potential of their consumer and business data while maintaining the highest standards of security and compliance."

A Timely Answer to a Growing Problem

The launch couldn’t come at a better time. As B2B marketing grows more targeted and data-intensive, organizations are facing a deluge of misaligned data that limits campaign precision and insights. With increasing scrutiny from regulators and stakeholders alike, the pressure is on to both protect and better utilize that data.

Platforms like fetchcx® are emerging as a new class of intelligent data infrastructure—bridging the gap between raw data and actionable insight, especially in privacy-sensitive industries.

By aligning with Lakehouse design principles and modern data governance frameworks, fetchcx® signals where the identity data services market is heading: in-place processing, progressive data enhancement, and enterprise-grade control.

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