Data Axle Launches Snowflake Clean Room App for Enhanced Business Insights | Martech Edge | Best News on Marketing and Technology
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Data Axle Launches Snowflake Clean Room App for Enhanced Business Insights

marketing technology

Data Axle Launches Snowflake Clean Room App for Enhanced Business Insights

Data Axle Launches Snowflake Clean Room App for Enhanced Business Insights

PR Newswire

Published on : Jun 6, 2024

Company introduces Native App for intelligence improvements, leveraging 450+ unique data attributes

Today, Data Axle, a leader in data-driven marketing and business intelligence solutions, announced the launch of the Data Axle Snowflake Clean Room App at the Snowflake Data Cloud Summit 2024. This innovative application provides customers with unparalleled access to over 450 data attributes on more than 70 million US businesses, streamlining market analysis, audience segmentation, data enhancement, predictive modeling, and omnichannel activation. As one of the first applications of its kind on Snowflake Marketplace, it leverages the speed, scale, and performance of the Snowflake AI Data Cloud to enhance operational efficiency.

Key Features of Data Axle Snowflake Clean Room App

  1. Comprehensive Data Access:
    • Over 450 data attributes on 70 million US businesses.
    • Enhanced market analysis, audience segmentation, and data enrichment.
  2. Advanced Analytical Capabilities:
    • Leverage data for predictive modeling and omnichannel activation.
    • Inform custom modeling and aid in customer acquisition.
  3. Seamless Integration:
    • Available on Snowflake Marketplace for easy access.
    • Enhance first-party data without leaving the Snowflake platform.
  4. Operational Efficiency:
    • Reduces data movement and accelerates processing.
    • Weekly data updates improve reliability and accuracy.
  5. Cost and Time Savings:
    • Streamlined processes lead to increased time and cost savings.
    • Optimizes steps for accessing critical data processing capabilities.

Chief Product Officer's Perspective

"We are thrilled to deepen our partnership with Snowflake," said Hossam Bahlool, Chief Product Officer, Data Axle. "This app provides improved access to our rich dataset, allowing businesses to achieve deeper insights quickly and easily with reduced data movement and faster processing. The result is increased time and cost savings for clients, which is invaluable. This represents Data Axle's commitment to provide our data and solutions to operate where our clients' data lives."

Snowflake’s Insights

"Snowflake has been working with Data Axle for years and is pleased to support the launch of this new application to further elevate the customer experience," said Kieran Kennedy, Head of Marketplace at Snowflake. "Our powerful engine provides an ideal platform for building and running modern data applications, which is a perfect match for Data Axle's robust datasets and the data processing services it provides."

Benefits for Customers

  1. Enhanced Data Quality and Depth:
    • Seamlessly access robust business data to enhance first-party data.
    • Create data-derived analytics and insights for better decision-making.
  2. Improved Customer Insights:
    • Identify prospective customers and improve targeting.
    • Inform marketing strategies and custom modeling efforts.
  3. Increased Efficiency:
    • Simplified data augmentation processes.
    • Weekly updates ensure the data remains current and reliable.

The Data Axle Snowflake Clean Room App revolutionizes the way businesses access and utilize data for marketing and intelligence purposes. By leveraging Snowflake's AI Data Cloud, Data Axle provides a seamless, efficient, and comprehensive solution for enhancing business insights. Customers benefit from increased data quality, deeper insights, and significant time and cost savings. Stay updated on the latest developments from Data Axle and Snowflake by following their announcements on LinkedIn and Twitter.