Data Axle Expands Enterprise Solutions with Successful Audience360™ Implementations | Martech Edge | Best News on Marketing and Technology
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Data Axle Expands Enterprise Solutions with Successful Audience360™ Implementations

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Data Axle Expands Enterprise Solutions with Successful Audience360™ Implementations

Data Axle Expands Enterprise Solutions with Successful Audience360™ Implementations

PR Newswire

Published on : Aug 29, 2024

Solution increases marketing performance and sales conversion with seamless data integration and rapid insights

Data Axle, a leader in data-driven marketing and business intelligence solutions, recently announced the successful implementation of its Audience360™ platform for two enterprise-level clients in the telecommunications and healthcare insurance industries. These complex and wide-ranging implementations mark a significant period of growth for Data Axle as it continues to expand its suite of technology and data management capabilities.

  1. The Challenge of Siloed Data and Identity Resolution:

    • Despite advancements in marketing technology, flawed and siloed data, along with challenges in identity resolution, remain significant hurdles.
    • The integration of personal and professional identities, coupled with the growing interest in AI, makes the need for clean data and an audience-centric strategy more critical than ever.
  2. The Power of Audience360™:

    • Audience360™ provides a comprehensive, accurate data foundation that is essential for powering effective marketing initiatives and campaigns across various industries.
    • The platform offers businesses the flexibility to migrate, integrate, and optimize data, blending business and consumer datasets for a complete view of the customer.
  3. Importance of Clean Data in Marketing:

    • Activating clean datasets is crucial for B2B and B2C marketers to enhance reach and gain insights into customer behavior across different contexts.
    • Data Axle's investments in identity resolution strengthen the linkages between client data and third-party sources, providing a robust foundation for targeted marketing.
  4. Client Success Stories:

    • Jay Bakshi, Chief Growth Officer of Welcome Health, Inc., highlights the importance of dismantling data silos and utilizing innovative methodologies to fuel CRM, Sales, CDP, and analytics platforms with pristine data.
    • These efforts empower teams to achieve targeted and efficient growth, demonstrating the impact of Audience360™ on operational success.
  5. Data Axle's Commitment to High-Quality Data Utilization:

    • Data Axle's expertise in integrating clean data with clients' existing tech infrastructures, including private clouds, ensures operational efficiency without disrupting current workflows.
    • Sumit Bhalla, Chief Operating Officer of Enterprise Solutions at Data Axle, emphasizes the importance of making technology investments work, particularly with the integration of AI, positioning Data Axle as a leader in the field.

The successful implementation of Audience360™ for clients in the telecommunications and healthcare insurance sectors underscores Data Axle's commitment to providing innovative, data-driven solutions that power next-generation marketing. By addressing the persistent challenges of siloed data and identity resolution, Data Axle is paving the way for more efficient and effective marketing strategies across industries.