technology data management
PR Newswire
Published on : Apr 12, 2024
Coverage boasts an 8.3% year-over-year increase in verified business contacts, an 11% increase in individual consumer data, new attributes, and AI-enhanced digital audiences
Data Axle announces significant enhancements to its data solutions, reinforcing its position as a leader in providing AI-ready data for businesses and marketers.
1. Growth in Data Coverage:
- 8.3% growth in business data and 11% growth in consumer data.
- Expanded coverage of verified small and medium-sized businesses (SMBs).
2. Enhanced Business Intent Signals:
- Addition of 8,000 new topics and keywords.
- Crucial insights into active buying behaviors for targeted marketing.
3. Consumer Data Advancements:
- 15% increase in core attributes for the 18- to 35-year-old demographic.
- Introduction of a new shopper dataset for detailed consumer behavior insights.
4. AI-Enhanced Digital Customer Audiences:
- Introduction of several hundred AI-enhanced digital customer audiences.
- Connect with audiences exhibiting behaviors detectable only through AI analysis.
5. Recognition and Leadership:
- Recognized as a leader in The Forrester Wave™ for Marketing And Sales Data Providers For B2B, Q1 2024.
- Expansion of AI offerings to support business growth and deeper insights into consumer behaviors.
6. Value of Intent Signals and Transaction Data:
- Doubling the number of topics available to identify prospects.
- Introduction of a consumer transaction dataset to understand purchasing behaviors.
7. Holistic View of Consumers and Businesses:
- Highlighting the interconnectedness between business dynamics and individual behaviors.
- Empowering marketers with comprehensive intelligence for targeted campaigns.
Data Axle continues to innovate and empower clients with actionable data insights, leveraging AI and expanding datasets to provide a holistic view of consumers and businesses. With enhanced AI capabilities and expanded coverage, Data Axle reinforces its commitment to driving business growth and delivering unparalleled value to marketers.
This structured format encapsulates Data Axle's latest advancements in data solutions, highlighting key features and their significance in empowering marketers and businesses with actionable insights.