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DanAds Partners with Brand Metrics to Enhance Advertising Opportunities

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DanAds Partners with Brand Metrics to Enhance Advertising Opportunities

DanAds Partners with Brand Metrics to Enhance Advertising Opportunities

PR Newswire

Published on : Jun 11, 2024

DanAds and Brand Metrics will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector

DanAds, a global leader in advertising technology, has teamed up with Brand Metrics, an innovative provider of automated brand lift data, to revolutionize advertising opportunities within the media industry.

  1. Partnership Benefits:
    • Integration of Brand Metrics' brand lift data into DanAds' platform for enhanced ROI insights.
    • Empowering advertisers with premium metrics, including brand awareness, consideration, preference, and buying intent.
  2. Client Advantages:
    • Improved campaign effectiveness and informed decision-making for advertisers.
    • National World's success story with 19% greater brand lift using the solution on their self-serve platform.
  3. CEO Statements:
    • Peo Persson highlights the partnership's significance in providing data-driven insights to users.
    • Mikael Larsson emphasizes the accessibility of high-quality brand lift measurement through the collaboration.
  4. Partnership Impact:
    • Transforming the advertising landscape by making brand lift measurement accessible to advertisers of all sizes.
    • Joint mission of empowering advertisers/agencies with innovative solutions.

The DanAds and Brand Metrics partnership represents a milestone in advertising technology, offering comprehensive brand lift data and empowering advertisers with actionable insights. As the industry moves towards data-driven strategies, this collaboration sets a new standard for measuring campaign impact and optimizing advertising effectiveness.