DanAds and Brand Metrics will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector

DanAds, a global leader in advertising technology, has teamed up with Brand Metrics, an innovative provider of automated brand lift data, to revolutionize advertising opportunities within the media industry.

1. Partnership Benefits:
   • Integration of Brand Metrics' brand lift data into DanAds' platform for enhanced ROI insights.
   • Empowering advertisers with premium metrics, including brand awareness, consideration, preference, and buying intent.
2. Client Advantages:
   • Improved campaign effectiveness and informed decision-making for advertisers.
   • National World's success story with 19% greater brand lift using the solution on their self-serve platform.
3. CEO Statements:
   • Peo Persson highlights the partnership's significance in providing data-driven insights to users.
   • Mikael Larsson emphasizes the accessibility of high-quality brand lift measurement through the collaboration.
4. Partnership Impact:
   • Transforming the advertising landscape by making brand lift measurement accessible to advertisers of all sizes.
   • Joint mission of empowering advertisers/agencies with innovative solutions.

The DanAds and Brand Metrics partnership represents a milestone in advertising technology, offering comprehensive brand lift data and empowering advertisers with actionable insights. As the industry moves towards data-driven strategies, this collaboration sets a new standard for measuring campaign impact and optimizing advertising effectiveness.