AI-driven reputation defense firm Cyabra Strategy Ltd. is stepping deeper into the fight against synthetic media manipulation with the formation of its new Brand & Entertainment Council, a high-profile advisory group aimed at combating AI-generated disinformation targeting celebrities and global brands.

The council brings together leaders from communications, analytics, and entertainment, including:

• Jonny Bentwood, President of Data & Analytics at Golin

• Mike G, Partner and Talent Agent at United Talent Agency

• Arthur Stark, former President of Bed Bath & Beyond

Why Now?

The council launches amid a surge in AI-powered impersonation, deepfakes, and coordinated fake-account amplification campaigns. Recent high-profile incidents involving celebrities such as Tom Hanks and Scarlett Johansson highlight how convincingly AI can replicate public figures’ likenesses without consent. Brands haven’t been spared either—Starbucks has reportedly faced fake executive announcements and orchestrated boycott campaigns that created stock volatility and reputational damage.

As AI-generated content becomes cheaper and more scalable, a single manipulated post can trigger real-world consequences—lost revenue, legal exposure, and long-term brand erosion.

What the Council Will Do

According to CEO and co-founder Dan Brahmy, the advisory group will:

• Provide strategic oversight on emerging digital threats

• Help shape ethical AI and authenticity standards

• Guide development of next-generation detection tools

• Promote industry-wide awareness around synthetic manipulation

Cyabra’s core platform specializes in real-time detection of coordinated inauthentic behavior, fake accounts, and AI-generated content. By pairing its analytics engine with frontline entertainment and brand expertise, the company aims to stay ahead of increasingly sophisticated campaigns.

Bigger Picture

The formation of the council signals a broader industry shift: disinformation defense is no longer just a political or cybersecurity concern—it’s a brand, talent, and shareholder issue. As entertainment and retail become prime targets for algorithm-driven influence operations, proactive monitoring is quickly moving from optional to essential.

Cyabra has also entered into a business combination agreement with Trailblazer Merger Corporation I (NASDAQ: TBMC), positioning the company for its next growth phase.

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